When you work for others, work
does, in fact, equal money.
But when you launch an Internet marketing career the ‘work’ that used
to make money for you now prevents you from making money.
is true. The ‘work’ that you are doing that you once got paid to do,
like answering the telephone, answering emails, filing papers, etc. is
actually preventing you from making the deals that will put money in
we continue to seek work because we are programmed to think of work
as the thing that makes money.
get stuck in the ‘work-equals-money’ mindset that is actually
counter-productive to building a successful business.
we focus our time and energy on finding work for ourselves rather than
on focusing our time and energy on making the deals that will really
make money for us.
It isn’t hard to see why we get into this ‘work-equals-money’ mindset.
We have been living with that concept since we were kids.
about it. What was your first job? Did you cut grass for a neighbor?
Didn’t you get money after you had done the work? Of course, you did.
He wasn’t paying you to think... he was paying you to cut grass.
you got older and got a job at the local burger joint, you got paid for
cooking hamburgers and fries. You cooked the hamburgers and
fries and then you got paid. Work did in fact equal money.
owner of the hamburger joint wasn’t paying you to find a better way to
cook hamburgers or paying you to look for a new market to sell
hamburgers to. He was only paying you for doing the work of cooking the
now you are not getting paid for doing the ‘work’. The work isn’t
what is making money for you.
is true that the work must still be done but you don’t have to look for
it. It will find you. What you need to be looking for now are the deals
that will make you money.
is ‘work’? The ‘work’ that makes any business work is just the day to
day activities that must be accomplished in order for the business to
Telephone calls must be answered.
must be read and responded to.
need to be paid.
goes on and on, but this is just ‘work’.
Nobody is going to pay you to answer the phone or read emails. That is
simply ‘work’ that must be done. It isn’t
making you any money and it most certainly is not what you should be
an Internet business has gotten up and running, it is a very
good investment to simply pay a virtual assistant to do the ‘work’ and
set yourself free to make the deals that actually make you money and
make your business thrive.
can’t do this right away, of course, but you can use as little of your
time as possible on mundane tasks.
can spend hours and hours and hours of your time working on your
website.... making it better... tweaking this and tweaking that. That
work that is not putting a single red cent into your bank account.
a techie to do that ‘work’ for you while you are making deals that make
more than enough to pay the techie.
you can hire someone to do this work for you, get it fixed as best you
can and move on the productive deal making.
many hours are you spending each day writing and making posts to your
blogs? Is this time actually making any money for you?
of course, it isn’t. It is just ‘work’. It is work that others could do
just as well or work that you can find ways to make shorter like by
using PLR material or Fiverr gigs, rather than writing every word
service is absolutely vital work that must be done. It must be done
quickly and efficiently and above all competently.
It might even be work that in the beginning at least, you must do
There are however companies and individuals out there in cyber space
that are perfectly capable of handling this work for you and you don’t
have to make it harder than it needs to be.
Constitutes Making Deals?
it is absolutely true that the ‘work’ must be done, but the work that
must be done should be done as quickly and as efficiently as possible
and you shouldn’t concentrate your energy on finding and creating more
work that isn’t going to making any money for you.
need to be focusing your attention on making the deals that will make
as soon as you possibly can, you should begin to hire people to do the
mundane tasks that must be accomplished and free up as much of your own
time as possible for deal making.
what exactly are the activities that constitute deal making? They are
the activities that have the potential for putting money into your bank
account. A few of these activities are: