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Marketing Pioneer
Jim Daniels shares his ongoing Internet marketing experiences.
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Today
I want to talk to you about viral PDFs. If you think you know enough
about this topic already, answer this question... Are you using Viral
PDFs in your business currently?
I
never have in 17 years, but that
will change this year.
First I'd like to explain a
little about Viral PDFs, then I'll show you the easiest way to
create a special kind of viral PDF
and earn a passive income with it.
What is a Viral PDF?
Whether you are
an affiliate marketer, or you have products of your own that you’re
promoting, you need something to give away to potential buyers. A PDF
giveaway can be extremely helpful in generating an income for you if
you can get it to enough people. A viral PDF accomplishes
that.
PDFs
are very popular as they can easily be downloaded
instantly to eReaders, iPhones, iPads, etc. Now I'm sure
you've
downloaded an ebook or PDF before, but more than likely you got it from
the original creator. That's not really viral.
A truly viral PDF is
one that
spreads itself across the web and gets you sales and subscribers on
auto-pilot, 24 hours a day.
Yes, there are many marketers
who generate literally thousands of new subscribers per week, and
thousands of dollars in sales and commissions using just viral PDFs.
You just need to understand how
they're doing it, then you can get in on the profits using your own PDF.
First Things First: Creating Your PDF -- Here's
What To Write
If you already have your own
products,
you should have no problem coming up with a free report that gives
people critical information about your niche. I suggest you use the freely available OpenOffice Writer program
to create a short report, as OpenOffice makes converting your report to
PDF format drop-dead
simple.
If you are an affiliate
marketer, then you can simply write a "buyer’s guide" to a product in
the niche you're working in. Buyers guides are very popular
with consumers.
What goes into a great report
or buyer’s guide?
First, you want to start with
the needs of the customer. Empathize with them about the solution
they’re seeking. For example, if you were in the diet niche, you would
start off by empathizing with them over their fat loss efforts – what
it’s like to feel tired, overweight, frustrated, etc.
After you go over their
situation, you can explain what your PDF will be doing – primarily,
presenting the best solutions for their needs. You can talk about
action steps they need to take to accomplish their goals. You can talk
about the best products available to speed their progress, giving the
prospective buyer a look into the features, drawbacks, consumer praises
and more.
One you have a report or buyers
guide that you yourself would consider helpful, valuable and worthy of
sharing with others, you simply convert it into a PDF. In OpenOffice
Writer, you simply choose 'File', 'Export as PDF' and you're
done!
The final step is to get an
eCover for $5 at Fiverr.com which can help you deliver a more polished
look.
How To Make It Viral, and Make
Money...
Once your PDF is done, you need
to turn it into subscribers and dollars. There are lots of ways to do
that when you get it spreading virally.
The secret to going viral is to give others permission to give it away
as a gift.
Let them use it to grow their opt-in lists, let them share it on
Facebook, Twitter and anywhere else they want. Make sure your PDF
clearly states that you encourage them to give it away as their own
special gift.
The next important step is to offer them branding rights so they can
change some of the links in
the PDF to their OWN links. If they buy the branding rights, you make
money. If they decide not to, then they spread the PDF with your links
and you can earn through those.
Plus, each person they share the PDF with is also encouraged to share
and/or brand it, and that's when it can get exciting.
Now if you're not comfortable with creating PDF's, setting up a viral
strategy, a branding offer, thank you pages and all that jazz, there's
a really neat tool
that makes everything plug-and-play. It's called Viral PDF Generator and it's the
secret tool of lots of the most profitable, viral PDFs.
I've posted two short bonus videos below from the creator of the tool.
The videos
walk you through the seven steps to viral PDF creation and profiting
from your reports using his PDF Generator.
Even if you're not interested in purchasing his tool, I suggest you
watch these videos. They share the psychology behind viral PDFs and why
branding is so lucrative for many marketers. While you watch
the videos, I challenge
you to brainstorm how his techniques could be adapted into your own
niche...
PDFs
Gone Viral Part 1:
PDFs
Gone Viral Part 2:
To
your success,
Jim Daniels
P.S. To learn more ways I get traffic
and monetize my web properties, grab
my newest course at
ezWebBusinessBuilder2.com.
(I'll prove to you that
Internet marketing is far from dead. In fact it's easier than ever once
you know how to get everything done for you like I do.)
