today's Website Marketing Newsletter...
An Insider's Facebook Affiliate
by Jim Daniels
I want to show you an inside view of how a very clever affiliate
marketer is kiling it with Facebook. This is top secret stuff, so pay
Which would you trust more?
A random link or advertisement shown on the Internet...
Or a page, post or advertisement with thousands of Facebook likes,
shares and positive comments?
Which link sounds the most legitimate? Which link do you think is more
likely to be clicked?
simple fact is, you're much more likely to buy something if your friend
Facebook knows this, and so does Google.
In fact, recently Google decided to turn everyone’s online endorsements
into advertisements, unless you opt out.
That’s right – your Google Plus profile image can be shown alongside
advertisements for other products without you even knowing!
Facebook does similar things, letting you know which of your friends
clicked like on certain pages and posts. Facebook recently adjusted
their global privacy policies to prevent people from being invisible.
When you search for someone, you will find them now.
Youtube is actively forcing people to use their real name, so actual
people are tied to their comments, testimonials and negative remarks.
Facebook also allows Fanpage owners to embed entire posts and
conversations into the very fabric of the internet, basically adding an
entire layer of social proof to the existing world wide web.
are companies like Microsoft, Facebook and Google doing this?
Well,at the most simple level ... they understand the power of social
They know the power of peer pressure, and crowd mentality. They
facilitate and accelerate viral activity online, and this is the future
of online marketing.
This type of change is having a dramatic effect on affiliate marketing
too. Affiliate marketing can actually be far more profitable
with abundant social proof.
Instead of remaining anonymous, and linking from a PPC advertisement,
direct to a vendor, you can also now add a layer of social proof to
this information transaction.
As you know, affiliate marketing is all about connecting buyers to
sellers, to earn a commission. There are various levels of commitment
to this idea, and I have always felt that building a list, building a
website and building products is the best long-term strategy to build a
stronger relationship with buyers.
But now I believe there is an even easier way to earn commissions,
connecting buyers to sellers, and it's turbo-charged by social proof,
and has the capacity to generate hundreds of thousands of free, organic
In many ways, it still involves direct linking from a low cost PPC
advertisement to a post with a redirect link ... but a valuable layer
of social proof is added, that can dramatically increase your chances
of earning an affiliate commission.
The process involves a Facebook Fanpage, the development of social
trust, and plenty of low cost, internal clicks, likes and shares. It's
about using external and internal PPC engines to drive traffic, and
multiply social proof.
This interaction, feedback, the testimonials, likes and shares ...
environment for you to share multiple personal affiliate links,
supported by social proof.
And this allows you to connect more buyers to sellers, and earn much
Sure – you can stay quiet, hiding behind the scenes, direct linking and
making money ... but imagine if you had hundreds of people endorsing
your recommendations? Thousands of likes and shares? That’s a true game
So how does it work, from a technical perspective?
you need a Facebook Fanpage.
Fanpages are free, and Facebook provides the hosting (even video
hosting!). You can share links effortlessly, publish photos, make
comments, interact with potential buyers and sellers and much
Facebook is a miracle publishing platform for affiliates.
Hundreds of millions of pieces of information are being shared every
and as affiliates, we just need to connect the buyers to the sellers.
Sharing is caring – and it can also be very profitable!
But who wants to listen to you? Why should they trust you?
As a little known affiliate – you need to develop a reputation. Build
trust, gain the respect of your fans – and that requires exposure. You
need a surefire way to get low cost, social proof.
Luckily, Facebook is ready to help you!
Most people would agree, that a Fanpage or Facebook post with 20,000
likes, is far more persuasive than a Fanpage with 34 likes.
It’s hard to fake that sort of endorsement, and with the FTC cracking
down on testimonials and sham sellers – social proof has never been
Attaching comments, likes and shares to your affiliate link, is super
effective, and far more persuasive than a silent middleman direct link.
To build this trust, you need three things:
2. A killer offer that generates interaction.
3. Supporting content that can help your affiliate links go viral.
Today, I'm going to give you an overview of this combination, so let's
start with traffic.
At the most basic level, PPC traffic is still the most affordable and
predictable way to connect buyers to sellers.
This applies to relationship building as well, and low cost traffic can
be purchased and driven to a single post that endorses a seller's
product, through your affiliate link.
The best form of traffic is Facebook's own internally directed PPC
traffic to Fanpages and posts. This costs the least, but produces the
best results. I also think Bing is a great source of traffic, and other
external search engines can also be used, including Google Adwords.
There are several ways to advertise your Fanpage, or post using
Facebook's own advertising system. There is a selection of bidding
strategies, and advanced marketers have started using custom audiences
and oCPM based bidding.
However, traditional CPC and CPM are also excellent ways to drive
traffic to your page or post.
I believe there are 3 stages in Fanpage and Facebook based Affiliate
Marketing. I'll share that with you
right after you check out this sponsor message...
Stage one involves the development of a
post, or an entire Fanpage based around a concept you want to promote.
Remember, this is all about connecting buyers to sellers, and you need
to make that job as easy as possible.
To start with, I would think about the problem the buyer is faced with.
What issue are they trying to solve? If they want to buy a new golf
driver, their problem might be a lack of distance at the tee, or on the
If they want to lose weight, they may not know how ... so your post,
or entire Fanpage needs to address the reason they are
searching for products in the first place.
I like to build my posts and pages based around problems, and I attempt
to help visitors solve them -- by recommending products, and asking
other people to endorse and support my recommendations.
Once you have a post, with interesting content, then it's a matter of
promoting it to the right audience. You will need to decide who should
see the post. Obviously, anyone interested in hitting a longer drive on
the golf course is likely a golfer. So, that's whom you should target
your post or Fanpage towards.
You will need to identify similar Fanpages, and precise interests that
appeal to golfers. There are specific brands and publications, websites
and Fanpages that are designed especially for golfers, and you can ask
Facebook to show your advertisements to this particular audience.
Facebook will charge you on a per click basis, if you choose the CPC
based bidding strategy. This is not my recommendation, unless you have
a strict budget, and must control the exact amount you are spending
every day – literally to the penny.
CPC is the lazy approach and costs tend to be higher, and as affiliates
– we need to drive our advertising costs down, so we earn more in terms
of our profit. CPM can become very profitable, if done correctly. You
can promote your Facebook post, or Fanpage to a huge audience, and you
pay per 1,000 impressions.
If you spend some time and develop a
highly targeted audience and a well designed advertisement, then you
can get clicks on your advertisements for as little as half a cent. You
don't pay for those clicks – instead, you pay for the total impressions
of your advertisement.
However, by far the most successful way to build a Fanpage is to
concentrate on your total number of likes. As a Fanpage or post
receives more likes, the level of trust associated with it also
increases. This is called social proof, and the more likes and shares
content has, the more people are inclined to respect and trust the
As someone who connects buyers to sellers – this is critically
For example, if you write a review about a popular product, and post
this review on Facebook ... then a few people may be interested. But,
if you run targeted advertising to your review and concentrate on
gathering likes and shares – then the post will start to develop an
element of social proof.
When new people find the post for the first time, they are much more
likely to click your affiliate link, and purchase – because other
Facebook users have endorsed your recommendation, with likes, shares
and positive comments.
At the most basic level ... imagine you purchase $200 worth of
advertising, that results in thousands of likes, shares and comments.
This may seem like a lot of money, but imagine if that one post, or
Fanpage generated thousands of dollars in affiliate commissions?
The exciting thing is ... the post continues to exist. It will continue
to be shared and liked, and you will continue earning money over time.
Once you spend the initial time, money and energy into a post or
Fanpage, it snowballs. It becomes the gift that keeps giving.
the entire strategy, is based on trust and viral activity.
So – how do you get started, and more importantly – how do you get
Well, Facebook does not strictly offer an option to purchase likes, but
with some clever advertising, we can develop a strategy to pay, upon
receiving a Facebook like.
This is critically important ... because, instead of paying per click
(CPC), or via impressions (CPM) – Facebook instead, optimizes our
advertising campaigns, and attempts to deliver likes at a certain price
point that WE decide upon.
Facebook refers to these likes, as actions, and the delivery of this
form of advertising is only available through the Facebook Power Editor
and official Google Chrome plugin, that offers extra flexibility and a
diverse range of advertising options.
As affiliates we need social proof to turbocharge our recommendations,
and by creating an advertisement, and selecting the oCPM based bidding
model, we can tell Facebook how much we are prepared to pay, per like.
This is a true game changer ... because it basically means we are
buying TRUST and social proof.
As affiliates – this is tremendously important, because one of the main
reasons buyers fail to buy through our links ... is skepticism. If you
can buy trust, one Facebook like at a time, you will earn more
commissions, because more buyers will trust your recommendations.
A post or Fanpage with 100,000 likes is certainly more trustworthy,
than a page with 50 likes. And, with oCPM based bidding, we can define
an action target, and Facebook will do everything it can to meet our
For example, we could ask Facebook to deliver likes in the golf
industry, at say 5 cents per like. Facebook will run our advertisements
to the widest possible audience, taking into consideration their
personal interests, their history, what their friends like, how often
they click, and how interactive they become specifically in the golf
With all this in mind, Facebook will show our ads to the correct
people, and with such a large ad inventory, Facebook can deliver a
certain number of visitors to our page or post, and from that number –
a certain number of those visitors will click like on our page or post.
And a certain number of those visitors will click through our affiliate
links and purchase the products we’re promoting, earning us commissions.
math and percentages may be complex, but Facebook has an
extraordinary ability to deliver likes, to any page – and this means we
can effectively buy
can't tell you how important this is as an affiliate.
We are no longer a silent direct linking
affiliate. Instead, we can post a review, an image, a video or a quick
description of an affiliate product, and then direct link to the sales
By driving thousands of visitors to our offer, a certain percentage
will click like, share or comment. The total number of people who click
through, into our offer may be lower than we expect, but they are FAR
MORE LIKELY TO BUY. This is the key. This social proof adds up over
time, and can become a ringing endorsement for any content published on
Facebook. This makes it so much easier to convince people to purchase a
product through your affiliate link.
However, the most exciting part of this strategy is the viral effect.
If you publish a post or Fanpage, and purchase traffic that endorses
your recommendations – then your post can go viral. The paid traffic
will increase the amount of likes, shares and comments, and these have
a ripple effect across Facebook.
Your content will start to appear in other people's newsfeeds, shared
and liked across Facebook – for FREE. The initial investment in this
strategy can pay for itself many times over.
A single post, that costs $20 to promote, may end up being seen by
hundreds of thousands of additional Facebook users, at NO COST TO YOU!
That's the viral effect and the advantage of social proof. Can you
imagine, if one of your posts or your Fanpage went viral? Imagine how
many affiliate sales this can produce!
It’s hard to imagine but there are guys on Facebook who are earning
thousands of dollars a day from sales related to posts of theirs that
went viral. So, consider this in terms of your own advertising efforts.
If you’re struggling to connect buyers to sellers, through Bing, Google
or Facebook-- then perhaps you need social proof?
It may become instantly profitable, if you just have a few dozen people
endorsing your recommendation, instead of staying hidden as the silent
For more advanced training and a killer content system that makes this
entire process so much easier, please watch
this video that my new friend Chris Carpenter created for you
that shows you this exciting new strategy in action. You can also get
there by clicking the play button in the banner below.