In today's Internet Marketing Newsletter...
SEO Part 2: Building Backlinks
In my last issue I shared the
9 Crucial SEO Techniques for top search engine ranking. Once you have all
those in gear, you need to focus most of your efforts on the one
task that matters most -- link building.
I'll show you how to do it properly, right after
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Building
backlinks to your website is crucial if you want your website to
be ranked well at Google, Yahoo, and Bing.
Backlinks are simply links from
other web pages, that point to your web page.
The first thing you need to
understand, is that link building is a process. When done
correctly, it takes time. Sure, there are some tools that can
speed the process along, but if you use the wrong tools you can
sabotage your efforts.
Important
Disclaimer and Recommendation: I do not claim to know
everything there is about SEO. I've had sites ranked number one
for many popular terms, and I've seen my ranking go up and down
many times over the years. That's why I get my traffic from a wide variety
of methods. I suggest every site or blog owner learns about
and implements SEO strategies, but I also feel it is important
to use a variety of traffic strategies.
That said, let's talk about the
subject at hand.
How to improve your search
engine ranking via link building...
As Google itself points out at
their site, it is a combination of the quantity, quality, and
relevance of your links that matter. In fact, Google
publishes
guidelines for building backlinks, and I urge you to follow
them.
Now lets talk a little about each
of those three aspects...
1. Quantity of links
This is obvious. The more links
you get to your site the better, generally speaking. However,
you can outrank sites that have many more links than yours, if
your links are of higher quality and or relevance than theirs.
2. Quality of links
By quality, Google is referring
to many aspects. One is the "neighborhoods" you're in. If you
link to and get links from spammy, blackhat sites, link farms,
and sites with poor relevance, your link quality will be
considered lower than sites that have links in the "right
neighborhoods". Consequently, your web pages will likely not
rank as well in the SERPs.
Quality of links can also be
measured by looking at the page rank of the linking site, the
authority it holds, and the type of links you get. Ideally, you
want lots of links from high PR pages (the higher the better)
and you want your links from authoritative sites in your niche.
Links that appear naturally are also optimal.
3. Relevance
Relevance factors go
beyond the keywords you use at your site. Things that influence
relevancy include the anchor text used in incoming links from
other sites, the TLD (.com, .org, etc.) you and sites linking to
you have, and even where those sites reside geographically.
Remember, Google wants to serve
up a positive experience to searches and that means showing the
best relevant sites when they search for information. Here's
some more info on
Google relevancy.
More tips after this sponsor message...
How To Build Quality,
Relevant Links:
Now that you know that getting a lot of links is important,
and that any old links will not suffice, here's a backlinking strategy that will serve
you well.
 Create web or blog
pages with unique, useful content that others will want to link
to voluntarily.
At the end of this page I'll give you a handful of strategies
for actively going out and pursuing links. But you stand the
best chance
of ranking well in the long run, if your pages contain content
that others will want to share with friends and colleagues. This
causes natural, passive link building which can have quite
positive effects not only on SEO, but on direct traffic, and that's
what you're after in the first place!
Get links from a lots
of different types
of sites.
If the top ranked web page in the Google serps for your best search term has say, 200
incoming links, you can outrank that page when you get 201. But you'll do better if your
links are spread across a variety of different types of sites.
Example: If site A gets 200 links across sites such as social bookmarking sites (stumbleupon, digg, etc.)
plus niche blogs, web 2.0 sites (Squidoo, Hubpages, etc.)
article directories, etc., it will likely outrank site B with
the same number of links all from one type of site, such as
social bookmarking sites.
(By the way, a good Firefox plugin for counting incoming
links to your pages and competitors pages, is called SEOQuake
and it is free.)
Grow your incoming links slowly and
consistently.
Don't go too fast with your link building campaign. Getting a
few dozen links a week or even 10 a day is OK, but if Google
sees 1000 new incoming links to your site the next time they
update their database, you'll likely move down the serps,
not up.
This happened to me when I outsourced the link building
campaign of one of my blogs and the link builder I hired blasted my link to 500
sites in a day. Bad idea.
Use your best keywords in incoming links, but mix it up.
You want to focus on using
your best keyword or keyword phrase as the anchor text for most of your
incoming links. But you don't want all the links to your site to
use the same keyword or keyword phrase. That's just not natural
looking, as nearly all sites that get links due to good content,
have
webmasters linking to them in different ways.
How to actively go out and get
links... (including a strategy or two I bet you've never
considered!)
Again, be prepared to spend some time building your backlinks. If time is at a premium
you may want to consider outsourcing the task. But if you do,
make sure you use only the most reputable link building
experts, as the wrong freelancer can actually have a negative
effect on your ranking.
Here are seven things you can do
regularly to build your backlinks:
1. Submit articles that include
links back to different pages in your site or blog. (I use this
article submission service to save time and broaden my
reach.)
2. Submit to
press release sites.
3. Post helpful comments with
your URL at forums in your niche. I find them by searching
Google for your niche + forum.
4. Setup web 2.0 pages at Squidoo,
Hubpages and more and link them to your best web pages.
5. Post at blogs in your niche.
You can find blogs by searching for your niche at
Google's Blog Search.
6. Use social networking
dashboards such as Hootsuite.com or ping.fm to
build backlinks via multiple social networks.
7. Use internal linking
properly when setting up your site, adding content and making
blog posts. Text links to internal web pages, using keyword-rich
anchor text have a lasting effect on SEO, especially over time.
See ya in a few weeks. And hey, if you liked this article,
share it with a friend of two...
 Jim Daniels
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