"Back to School... for You!

 

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         September 1, 2006                         Today's circulation: 155,309

Hi Jim,

"Dang, Jim, you wrote the report I wish I had! This is jam-packed with the best start-up information a person could have. Step-by-step info for anyone to start with and build with. Kudos on an excellent product!

Regards, Chris Upson
buildupyourbiz.com

[You can get that report free by clicking the gold key at my new work at home site.]

 

In today's issue...

"Back to School... for You!"

As the youth of America, and many other countries return to classrooms this week, it's time for many web business owners to do the same. That's right, open up your lesson book and take notes. Today you're going back to school.

If you've read my newsletters for any length of time, by now you know that writing and submitting articles is a super-effective, grass roots Internet marketing strategy. Not only can this strategy build you a loyal following, it can deliver targeted visitors, increase your search engine rankings and ultimately, boost sales.

However, it is easy to equate article writing with days of high school or university paper deadlines, and those dreadful all-nighters. Those stressful memories can make article writing seem like hard work, and keep you from taking advantage of this powerful strategy.

I want to get you over that hump today, because the fact is, writing your own articles for the web isn't difficult at all. You can complete an article from start to finish in an hour or two.


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It All Starts With An Idea...

One of the biggest hurdles most new writers face is finding ideas to write about. The easiest way to begin is to write about things you are interested in and preferably passionate about. Most likely, you already have plenty of knowledge in these areas which can be shared with others.

It is easy to underestimate your own abilities in areas you are experienced in. Talented people are often surprised by the level of questions novices ask (it is important to remember that there is no such thing as a stupid question - only stupid answers).

Once you have decided on a general area, a good way to narrow the topic down is to focus on the problems that people have. Typically, people read articles because they want to be entertained or they want information. While making your articles entertaining can take time, writing informative articles can be as simple as sharing tips that you have learned. A guiding principle is to expect the readers to be looking for "What's in it for me".

You may already know the common problems that people have in your particular field, but if not, a good source of information is to look at related online forums and note the most common questions asked. Try a search for your niche at http://groups.google.com/ and you'll find some active discussions from real people.

Oh, and if you don't have all the answers, a small bit of research can assist. Often the answers are readily available with a Google search which the readers could do themselves. However, you are adding value and convenience by providing a range of answers in a single document.


Short and Simple is the Rule Online...

Most people don't like to read large documents from the Web, so unlike long essays, articles for the web can be as short as 500-700 words. If you break the article into an introduction, a small number of sub-headings and a conclusion you may only have to write about 100 words in each section. You'd be surprised how fast the words add up.

The first draft should be for your eyes only. Don't try to produce a final copy as you write. It tends to be much quicker to get your thoughts down and come back to edit later. The final step in the writing process is to proofread your article making sure that the writing flows and would be interesting to the reader. Ask yourself, 'does the article provide information the potential reader is looking for?’ Also ask yourself if you can you get your message across using less words.

Finally, if possible, have someone else proofread the article, not only looking for spelling and grammatical errors, but helping you cut out the "fluff".


Short on Time? Here's a Shortcut...

If you are simply too busy to write your own articles, there are many solutions which can make the process easier. Many private label article sites you can join let you literally "steal" their articles and claim them as your own. My favorite is InfoGoRound which has articles in more than a dozen popular niches, and adds fresh content daily.

(More after this important message.)


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Jim,

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Getting Mileage from your Articles...

Perhaps the most important thing about article writing is what you do with your articles once you've completed them. Here's a short checklist you can use to be sure you are maximizing the use of your articles.

1. Add the article to your own website. Search engines love original content and the more you add to your site, the better your ranking will be in your niche.

2. Add an 'About the Author' section after your article, with a link to your website, then submit it to article directories. As other websites publish your article you receive another thing that search engines look for, one-way back links. (Article submission can be a tedious process, so consider using
Article Announcer software to submit to multiple directories at once.)

3. Publish the article in your own newsletter and send it to your subscriber list. If you do not have a subscriber list, you need to start growing one right away. You can do that by converting your best articles into an ebook and giving it away at your site via an opt-in list subscribe form. Here's the web-based tool I use to automate that process.


In Closing...

After writing your first few articles you will find that it is not nearly as daunting as it first appears. You never know, you may even want to offer your services as a freelance writer on the Internet as a way to make some extra income.

But one thing's for sure, you'll never find a better "grass roots" strategy for marketing on the Internet. In fact, it won't cost you a penny and if you do it right you may see an increase of thousands of website visitors a month -- not to mention a sharp increase in sales. I can personally attest to the power of this strategy, as I've used it extensively to build my income well into the six-figure a year range. And you can do it too!

That wraps up today's gazette. See ya in a few weeks...

Jim Daniels - JDD Publishing Co.

P.S. Did you miss my 2006 Special Report?

You can grab it for free by clicking the gold key at my new work at home site.


 


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A Letter from a Subscriber:

Hi Jim,

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"In the last nine days I have built and up loaded a twenty nine page web site only working part time (evenings). I have learned more from your CD over the last week or so than the last two years reading ebooks, course etc. I would have gladly paid double or triple just for the time it saved me on that learning curve."

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Ken Grey UK.

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