"Dang, Jim, you wrote the report I wish I had! This is jam-packed
with the best start-up information a person could have.
Step-by-step info for anyone to start with and build with. Kudos
on an excellent product!"
Regards, Chris Upson
[You can get this
free by clicking the
gold key at my new
work at home site.]
In today's issue...
"Blogging Exposed" by Jim Daniels
There are millions of blogs
online today and everyone is practically tripping over each
other to start their own. In fact, recent estimates show a new blog being started every second of every day!
The sad fact is,
The average blog has a
lifespan as long as a house fly - 30 days.
So why are millions of people
The answer is... the lure of
making money. Most new bloggers think blogging might be the
magic bullet they have been missing to make money on the
Internet for the first time.
Before you join the fray and
start your own blog, read this issue of the BizWeb eGazette.
You'll discover that there are really only two good reasons to
start a blog.
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FACT: Some 70% of blogs are
abandoned within weeks after starting them. Does this number
It doesn't surprise me
at all. Here's why...
Most blogs are started with the
intention of making money. Within a few days these new bloggers
realize that blogging is going to become work. After all, it takes time and
effort to post meaningful content to your blog.
A week or two goes by and the new
blogger realizes the money is just not flowing in. The blogger
weighs the time it takes to post to their blog, the fact that
they have not earned a dime yet, and writes it off to another
This is the bad side of blogging. It is not the Holy Grail of
Internet money-making. It takes work to maintain a blog
and even more work to get traffic to your blog. Not only that,
you need a way to convert some of that traffic into money, and
that is something else that eludes many bloggers.
So if blogging is work, and it is not the easy road to riches
you hoped it was, why in the world should you even consider
starting a blog?
While a blog can be used for lots
of things such as customer support, internal company memos,
etc., in my opinion there are really only two reasons the
average person, with hopes of making money, should start a blog.
Reason #1 for starting a blog...
A blog is the perfect way to share your expertise on a subject
near and dear to your heart. Through your blog you can inform
and educate people about something you are passionate about.
Since a blog is so simple to start, it can be the quickest way
to get your ideas and information to the public.
Notice I did not mention the word
money in that paragraph above. That's because the best blogs on
the Internet are blogs started by someone who would keep
it up if they never made any money at it. That's because the
topic of the blog is a passion for the blogger. They have a
interest in the subject matter. They also are likely to be a
true expert in what they write
about (or become one in the process!) and their expertise shows.
When a blog is started for this reason, the blogger finds that
readers come back over and over to see what the blogger will say
next. By sharing their expertise willingly and generously, the
blogger is able to succeed in getting visitors and repeat visitors.
The next logical step is easy. If
the blogger wants to be compensated for their time, they
implement a variety of strategies to monetize their blog.
With a steady flow of loyal
readers, monetizing a blog is not that difficult. Loyal readers are
usually quite willing to pull out their credit card to buy a
product the blogger recommends. (Via a affiliate link of
course!) They would also be very likely to click on a Google ad
(via an adsense account) or subscribe to a newsletter. It is all
so easy when the blog is kept up to date with useful
So as you can see, by starting a
blog with the right intentions, a blog has an excellent chance
at being successful and lucrative!
(More after this important message.)
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Reason #2 for starting a blog...
search engine positioning.
Blogs have proven to be one of
the best tools available for improving search engine
positioning. In fact, when done correctly, a blog can sharply
increase the search engine positioning of an existing, non-blog
Here's how a blog can "transfer"
improved search engine ranking onto an existing website...
When blogging on a network with
an established presence, search engines (Google in particular) give regularly
updated blogs serious spider activity. Therefore, simply by
linking out to your main website(s) from your blog, your other
sites will gain increased spider activity. If your blog network
is a good community with a solid reputation, your links can
result in substantially improved ranking for keywords of your
I decided to try this for myself
recently and it worked quite well. A friend of mine, Duncan
Carver runs a blogging network with a great reputation in the
search engines. So I grabbed an account and set up an
Internet marketing blog of my own using his established
system. It took me about 15 minutes to set up, then I made a few
posts over a 3 1/2 week period. Each post I made contained a
link or two out from the blog to this site you are at now, as
well as a few others.
Before I put up the blog, my
bizweb2000.com site was sitting at #41 for the highly
competitive term Internet Marketing. As I write this issue, just
three weeks later, this site has already moved up to #16 for that term.
Since I've had no other efforts in place, I can directly
attribute that improvement to Duncan's blogging system.
If you would like to get more
information on this process, read about Duncan's worm farming project
at his appropriately named, "betterthanbacklinks"
blogging network. It is a system that is
working well for many marketers and one I can vouch for
personally. It works particularly well if you are trying to get
a new site indexed.
I'm confident you can use
blogging to increase your income on the Internet, if you go into
blogging for the right reasons.
In my opinion, the two best
reasons for blogging are to share information on something you
are passionate about, or to increase the search engine ranking
of an existing website.
Ideally you could combine reason
number one and reason number two from this newsletter, and
maximize your blog's effectiveness.
Well, that's it for today's
See ya in a few weeks...
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