"Bury" Your Sales Pitch And Make More Sales?
By Jim Daniels

I've never been a big fan of sales pitches. (Whether I'm delivering one or I'm on the receiving end.)

So when I came across some advice recently to "bury" my sales pitch, I decided to give it a try. I think you'll find the results of my little experiment fascinating.

I'll share them with you right after today's top sponsor message...
 

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Some people consider me an expert Internet marketer because I make my living online.

While I may know more than the average person does about starting or growing a business online, I certainly don't know everything!

In fact, I pride myself in always being a student as well as a teacher, and I am always looking for opportunities to try new methods.

So when a fellow marketer with a good track record suggested I "bury" my sales copy I decided that might be a fun experiment. I was planning to open a new coaching service and decided it would be the perfect place to try this. Later in this issue I'll share the results with you, first let me explain more about the method.

I'm not talking about burying your offer altogether. That would be crazy. Instead, I'm talking about burying your sales copy deeper into your website, away from your main page and the immediate gaze of the public.

At first blush this may sound odd, but it really makes perfect sense when you think about it...

What is the first thing you do when you land on a web page that is obviously a sales pitch. Yeah, I thought so. You take a fast look, maybe even scroll to the bottom to check the price, then away you go.

After all, who has money to spend in this economy!

But when you land on a page that is NOT trying to sell you something, you might just stick around a little while.

Goal one accomplished.

Removing this HUGE barrier (your sales letter) has had an instant impact. It gets more visitors to stay at your site instead of clicking away.

And this is the logic behind hiding your sales letter. After all, you've got great solutions to offer your visitors, you owe it to them to have them stick around and learn more about you and your solutions!

So, now that you have them focused on your site for a few seconds, what do you do with their eyeballs? When and how do you get them to your sales pitch?

After all, you want them to buy something, right?

Could You Make Your Living Online Too?

Now that you've removed the "I don't want to read another sale pitch" barrier, you have their attention, at least for a few more seconds.

That's when you simply give them some value, sort of a reward for visiting your site. But it needs to be something that matches precisely with the reason they came to your site in the first place.

For example, if your website is about dog training, you can immediately start auto-playing a video that shows your well-trained dog doing some clever tricks and minding your every word.

This will instantly establish your credibility and give them a chance to get comfortable with you and your dog training skills. Those extra few seconds they stayed at your site will then become a few minutes. Now you're getting somewhere.

At the end of your short, impressive video, you can then offer them a small collection of more training videos, guaranteed to solve their most pressing dog obedience issues. All they have to do to claim the additional videos is to enter their name and primary email address at your site.

As they opt in to get those extra videos, you can finally share that sales pitch you've been hiding from the general public -- and do it immediately when they click join/signup. This is when you have their full attention.

Your sales letter or video should be low key and start with something like this... "Thanks for your request, you'll receive access to those fascinating training videos in a few moments. First I need to share something very important with you...

That's when you share your story about why dogs that don't listen can be a danger to themselves and to their loved ones. Explain how other dog owners will be amazed when they see how well behaved your dog is. Make them that special offer for your entire collection of training videos, an offer they just can't resist.

Do you see how hiding your sales letter can work better than showing it to the general public?

After all, you only want qualified prospects to see your offer. And more people will actually pay attention to it when you use this formula.

My experiment results:

As I mentioned earlier, this is the very formula I used when I opened my new coaching site.

I gave away a free silver membership that included a great training package for anyone interested in starting or growing a business online. Then as people claimed it, I offered an upgraded Gold membership for folks who need personal help with their entrepreneurial journey.

This method converted visitors into buyers at 5X the rate of another site I used with the sales letter in plain view. In fact, so many people wanted in, I closed enrollment a few days later, so I can continue to personally support all my Gold members.

Now you can't argue with that kind of success.

I challenge you to think of a way you can use the "buried sales letter" method at your site. If you have a site that is not selling a product or service as well as it used to, why not give it a shot. You can always go back to the old way if it doesn't work.

But you might find that your opt in numbers go up dramatically, and your sales multiply as well! Not a bad byproduct for doing something as simple as removing your sales pitch from plain view.