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BizWeb eGazette is an Internet Marketing publication from Jim Daniels of JDD Publishing Co. -- as seen in Opportunity Magazine, Inc.'s 301 Marketing Ideas, Wealth Building Magazine, Six Figure Income, ZDNet and more...

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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         November 14, 2008            Circulation: 149,920             Submit URL           AddThis Social Bookmark Button
 


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In today's newsletter...

About That Brainstorm Of Yours...

With the holidays quickly approaching, I thought this would be a good time to give you something to think about.

I'm releasing a new project for "thinkers' in a month or two. If you can wrap your brain around the principles I discuss today, it may open a new world of possibilities for you.

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Lots of gurus preach "copycat principles" to new small business owners. That is, they recommend trying not to "reinvent the wheel", instead, to take a proven business model and copy it. Some go so far as to say imagination only gets you into trouble. While I'll agree that copying others can lead to success, the real truth is this...

A healthy dose of imagination is essential to the success of any business. In fact, imagination itself is the very heart of business success. Think about it for a moment...

While many of the world's most successful corporations may appear to be based on buttoned-down rules and regulations, the entrepreneurs who started them have all, without exception, been highly creative and imaginative. The corporations that remain the most innovative and progressive, retain many themes of imaginative expression.

Napoleon Hill, in his perennially popular book, Think And Grow Rich, goes into great detail about the seminal role of imagination in business success. He talks about imaginative faculties including "synthetic" imagination.

Through synthetic imagination, a person arranges old concepts, ideas, plans, and business models into new combinations. Now while nothing new is created, the new pattern yields surprising results.

For example, the modern day grocery store where customers do all the shopping themselves is now very familiar to us, and we can't even remember when things were different.

However, the original business model was to have people come up to the counter of a shop and present their list to the sales clerk who would then run around the store and fetch it for them.

Now, with the use of aisles, clear directional signing, and shopping carts, the job of a store is to keep it stocked and check people out.

In fact, even this idea of checking people out is becoming obsolete, with many stores now offering people the option to check themselves out. Thus, the customer does all the work. Pulling out and wheeling the shopping cart, selecting products, and checking themselves out, and carrying their own bags to their cars.

The result of this arrangement is that everyone is happier. The customer gets to be in control of their shopping experience and the retailer can handle many more customers.

We can see some great examples of this type of imagination on the web. For example, have you ever had to hire a contractor to do some work around your house? Ever try to find a good mechanic? Yeah, those to tasks can be quite challenging, and lead to lots of heartache and frustration.

Before the web, people would call the Better Business Bureau but many times there were no listings or recommendations available. So a smart, imaginative lady named Angie Hicks used her synthetic imagination and developed AngiesList.com. Now more than 650,000 consumers use Angie's List to find high quality contractors, service companies and health care providers.

Wow! Now that's synthetic imagination at its very best!


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Here's another great example of synthetic imagination at work...

When you check your real-world mailbox each day, do you find a seemingly unstoppable barrage of print catalogs? Personally, I used to get as many as five different catalogs a day! Most of them I never even looked at. Just imagine the paper being wasted when you multiply the number of catalogs you get times the millions of people receiving them.

Well thankfully, someone got fed up enough and imagined an easy solution. I discovered CatalogChoice.org when my son brought home a flyer from school. Wow, what a fantastic idea! I now get almost zero catalogs. And I'm not the only one. Thanks to this entrepreneur's brilliant imagination, more than one million people are now are saving time, money and resources by going paperless and managing their mail preferences.

If you get any unwanted catalogs in the mail, CatalogChoice.org is a website you really should visit!

Note: My apologies to non US gazette subscribers, as those services are available in the US only. Maybe you can "imagine" something similar for your country!

So what does today's lesson about imagination teach us?

Business and entrepreneurship is humming with imaginative ideas on how to serve the marketplace.

This aspect of business is seldom mentioned in the media and we are often mislead to believe that imagination is only the domain of the artist.

The business person, especially the entrepreneur, who starts to exercise more imagination, will notice many more ways to make money, creating new channels of supply and demand for the marketplace.

My challenge to you...

I'd like to challenge you to exercise your brain for the next six weeks, and use your imagination. Activate your synthetic imagination and look around for ideas that you can improve upon. Use your creative imagination and tune into the needs of a niche market.

As I mentioned in the onset of this article, I'll be introducing you to a new project some time near the end of this six week period. It's a project based on imagination. I can't tell you much more about it right now, but it'll be based on some new technology. Technology that will let you use the web to create business products only you can imagine.

So again, for the next few weeks, each time you find your mid idle, let your imagination run wild. Imagine yourself dreaming up a wonderful business journey of your own...

See ya in a few weeks...
Jim Daniels
JDD Publishing Co.

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