"I finished the
ezWebBusinessBuilder CD this weekend and all I have to say
is "Wow!" The program is wonderful. I love how it takes you step
by step through the entire process of building a website and
getting it ready for the search engines. I am well on my way to
a very successful website and business."
Nita Ammon - NitaHelpingHand.com
In today's issue...
"My
Top 10 Traffic Sources for 2005"
About half-way through each year I like to take a close look at
my stats to get a handle on my best traffic sources.
My three busiest websites now receive a total of about 100,000
visitors each month. The sites are...
www.bizweb2000.com
www.make-a-living-online.com
www.ezWebBusinessBuilder.com
But it's not the volume of traffic that supports my business, it
is the QUALITY of the traffic.
As a marketer who spends very little on advertising, I pride
myself on utilizing only the most effective low-cost and no-cost traffic sources
available online, just as I've done
since 1996 when I got started online.
Today I'd like to share those traffic sources with you.
I think you'll find this list interesting. And who knows, you
may even find a new way to get targeted traffic to your
websites...
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1. Affiliates
My number one traffic source again, for the third consecutive
year, is my affiliates. In fact, my affiliates send thousands of
visitors a day to my sites.
If you have not started an affiliate program for your best
products and services, I highly recommend you do so.
Although there are some costs
involved with starting your own affiliate program, it is well
worth it. Justify the expense by telling yourself that you are
hiring thousands of sales people and paying them only when they
sell. A web based affiliate program is just that.
A few secrets to success with my
affiliate programs include paying decent commission rates (30% -
40%), paying on time every month and offering lots of tools and
tips for my affiliates. I also actively seek out potential
super-affiliates on a regular basis. Like with any marketing
strategy, a pro-active approach works best!
2. Repeat Visitors
A perennial, top traffic generator, is "repeat visitors." You know, people
coming to my site who have already been there before.
The importance of getting repeat
visitors is
something you used to hear marketing experts talk about a lot.
Lately, it seems that the value of repeat visitors has been
overlooked.
Yet repeat visitors are usually the people who end
up making purchases at your site. And there are lots of ways to
get these valuable repeat visitors.
I get most of mine through
my follow-up autoresponders (thank you
webbusinesswizard) and also through my
free
ebook and this
BizWeb eGazette newsletter. I suggest you look at these
strategies closely and try similar techniques if you are not
already getting lots of repeat visitors.
3. A Free Traffic Network
Though
I've never been a big fan of start page networks or traffic exchange
programs, I'm glad I tried one called
TrafficSwarm. It quickly developed into a top
traffic source and has remained near the top for years now.
There are lots of traffic networks
to choose from on the web, and the few I had tried never
impressed me. But TrafficSwarm now delivers hundreds of highly
targeted visitors a day to my sites. I now have a PRO account
and at just thirty bucks a month it has been a self-propelled
traffic (and income) generator. I'd recommend
it to any webmaster on a tight budget.
4. Google
In fourth place this year, and still delivering heavy traffic is
Google. The web's top search engine really delivers a high
quantity of high-quality traffic to my sites. In fact, I've
managed to help a growing number of my members grow their google
traffic as well.
There are no tricks to it either. It really is
as simple as taking the recommendations directly from Google's
site at
www.google.com/webmasters/ and then making sure your site is
properly optimized with the right keywords for your niche. The
rest happens by getting good links.
If
you are a member of my private site, you'll find a
case study of one of my client sites and her google efforts.
(Non-members can get a two year membership
here.)
5. Links/Content
Getting lots of incoming links to your site is important. Not
only will traffic arrive via those links, but a site with lots
of incoming links does better in search engines than sites with
few links.
The best strategy I've used to
get links, starts with content. You write articles based on your niche, post
the content at your site AND share the content with other
webmasters. You can do this "on-the-fly" by including a short
footer after your content that tells webmasters they have
permission to reprint your article at their website or in their
newsletter. Be sure to let them know that they need to include a
live link to your site. You may even want to tell them exactly
how to link to your site. (Preferably with a short description
of your site and a hyper linked keyword or two. This will help
search engines determine that the sites are related and give the
link more relevance.)
There are lots of websites in need of decent content. Supply it
and you can benefit greatly - your links will grow continually
with no effort on your part. And the beauty of this strategy is
that only sites in your niche will use your content. This means
your links will be high quality links from sites in the right
'neighborhood.' This goes a long way with the search engines.
If
you would like to see this content-sharing link growing strategy
in action, visit my
marketing articles archive. There are lots of other ways to
get links into your site, and you need to use your imagination.
You'll discover the pro-active version of this strategy, when
you get to number 10 below.
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6. Affiliate-showcase.com
Affiliate Showcase makes my top 10 list for the third year in a
row. It is a web based affiliate program search engine that is brandable for anyone promoting affiliate programs. It automates
the tedious process of affiliate marketing and can generate some
great targeted traffic to any site you want.
Since it is viral, it is
something you can set up, then let run on auto-pilot. And that's
pretty much what I've done. Yet it continues to deliver a steady
stream of traffic to my sites. At the very least
grab the no-cost version and give it a try.
7. MSN
Yep, MSN.com is finally making a dent in the search engine
market, and they are making a concerted effort to expand in that
area. In fact, I've already seen traffic to my sites from
search.msn.com grow steadily, especially over the past few
months. If you have not added your URL to their search engine,
take a minute and
submit your site
for free.
8. "Sister" sites
Over the years I've put together a number of "sister" sites
offering various Internet marketing information, products and
services. These sites include my WebBusinessWizard.com,
Work-at-Home-Site.com, JV-Alert.com and a few others.
Naturally, these sites contain
references to my main sites. So as the traffic has grown to the
sister sites, the traffic to my main sites has grown as well.
Putting up additional websites is easy, with discount website
templates readily available, and web hosting fees at all-time
lows.
So if you are sticking with just
one site, it may be time for you to explore a bit of expansion.
Just keep costs to a minimum and make sure all your sites
complement each other. Before you know it you could have an
entire network of sites all helping each other grow!
9. Yahoo!
Although this traffic source moved down the list a bit from last
year, Yahoo.com still delivers quite a bit of traffic to my
websites. But search has changed quite a bit recently at Yahoo,
and with those changes comes cost to webmasters. If you have the
budget, consider using their SiteMatch service. Or at the
very least, use the
Free URL Submission Yahoo now offers.
10. Article Submissions
I highly recommend this no-cost strategy
to other grass-roots web marketers. The traffic you get from
this strategy is immediate as well as long-term. And it can go a
long way in establishing your expertise on your topic of
choice.
If you are not using this strategy, try it! Visit an
article directory and submit your best, current articles. Make sure the
article is helpful and includes a small footer at the end, about
the author.
Here's a short list of article
directories:
http://www.ezinearticles.com
http://www.certificate.net/wwio
http://www.ideamarketers.com
http://www.goarticles.com
http://www.netterweb.com
http://www.jogena.com
You can and should also submit your articles to ezine
editors in your niche. This can expand your reach exponentially.
Here's a
special report
explaining how I automate my article submissions to directories
and ezine editors. It's one of my secret marketing
weapons.
Well, that's it for today's
gazette. Take a few minutes today and try a new strategy or two.
You may be surprised at how much traffic you can generate to
your site. And it sure beats paying for advertising!!
See ya in a few weeks... Jim Daniels
P.S. Do you enjoy the BizWeb
eGazette? If so, you'll LOVE my
Web-based guide to Making a Living Online - it walks you
through the exact steps you need to earn your living from
the web. Or if time and money are tight, grab my new
ezWebBusinessBuilder software. It literally shows
you how to build a super-successful income machine on the web.
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