"Affiliate
Marketing Primer"
By Jim Daniels
This morning I cashed five affiliate checks.
The amounts were $2, $249, $791, $1420 and $1698.
Now before I continue, I want to make one thing clear. This
article will NOT try to drag you into my programs. I won't even
mention their names.And
please understand, I did not mention the check amounts to brag.
I mention them only to prove that affiliate programs can yield
tiny commissions or generous, reliable commissions.
You just need to understand what makes the difference between
the $2 checks and the fatter ones.
This issue of BizWeb eGazette will reveal that answer. It will
also teach anyone interested in affiliate programs how to secure
an ever-growing flow of income, using the very same techniques
that have been bringing me affiliate success for more than seven
years.
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Let's jump right in...
The first reason most folks make tiny (if any) commission checks
from the affiliate programs they join is because it's one of the
first things they do online. And it can put them in blinders.
Take it from me. When I was a newbie, the first thing I did was
sign up with a few affiliate programs.
So there I was, a newbie
with dollar signs in my eyes...
I found my way to my first affiliate site and signed up. Their
commissions calculator had me excited when it revealed my first
million would be made before the Y2K bug hit.
But I was green. And there's
nothing wrong with that in itself. Everybody is green online
when they're first starting out.
The problem was, I had no idea
what it would really take to make money as an affiliate. So I
floundered. And floundered. Until I learned the things you MUST
do in order to grow fat monthly commission checks.
Here they are...
1. Forget about marketing
that free site they give you when you sign up.
What's that? Don't advertise the affiliate site they build
exclusively for that purpose?
Right. See number two.
2. Build your own website
and promote it first.
The top affiliates in every program are promoting their own
website(s) first. And it's not just because those mile-long
affiliate URL's are ugly. The fact is, people respond more
positively to affiliate programs when they find them through a
real web site.
If you build a website that looks
attractive and trustworthy, you'll clear the first hurdle to
making money online. (Whether it's through affiliate programs or
not.)
Now I'm not saying you have to build a giant affiliate directory
site like Ken McArthur's
AffiliateShowcase. On the contrary, a simple site that
focuses on only on YOUR area of expertise is the best starting
point.
So if you want to earn income
promoting, say, golf instruction manuals, don't just join a few
programs and start promoting your affiliate URL's. Instead, take
the time to build a site about golf instruction manuals. Make it
a multi-page site with lots of helpful information for would-be
buyers. A site that helps them research their purchase before
they buy. Sites like this can get tremendous search engine
ranking when
optimized properly.
Once you've put together an
attractive and informative site, you can link strategically to a
few select affiliate programs.
Which leads us to the next key to affiliate marketing success...
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3. Join the right program(s).
Remember that $2 commission check? That was earned from a
program that paid 5% commissions. That's just too low to earn
serious money.
When you're considering joining an affiliate program, use this
short list of requirements:
a. Get 20% or more commission on sales. Many
affiliate programs now pay as much as 60% on direct sales. While
those are rare, make sure you get at least 20% commission on
your sales.
b. Make sure the products and
services are directly related to your site. If
they are not, then put up a new site with the express purpose of
helping people with that particular topic. At the site you can
then link to those products and services via affiliate links.
c. While it is not always possible, if you can get
recurring commissions you will earn long-term revenue
from your efforts. Some examples of affiliate programs that pay
recurring income are membership sites and web hosting. You earn
every month your referral pays, and that residual income
can add up over time.
Oh, and if you think there are no
affiliate programs in the niche you're interested in, think
again. There are now affiliate programs in just about every
niche! Here's a search tool you can use to search by keyword.
Just enter your area of interest and click search...
.
In closing...
Remember, affiliate marketing can present a tremendous income
generating opportunity, if you do it right. Take this knowledge
and grow your own fat affiliate checks! If you need more help,
I can recommend this
low-cost
guide from an established affiliate marketer.
See ya in a few weeks...
Jim Daniels
P.S. Are you making
a living from the Internet yet? (There really is no
lifestyle like it, unless you were born into riches.) Come to
make-a-living-online.com and I'll show you the exact
steps you need to take to make it happen.
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