In today's issue...

"A Way To Convert Site Exits into Customers..."

What happens to your visitors when they choose to abandon your site? I convert my "exits" into CUSTOMERS. Here's how...

It's a well-know fact of online business... most website visitors will NOT make a purchase at your site. In fact, if you convert one in every 75 website visitors into a customer, you're doing pretty well.

But what you do with the other 74 visitors can be just as important. Last month I tried a little experiment. In today's gazette I'll share the surprising results with you.

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My Experiment

As I mentioned above, no matter what you do at your site, it is impossible to convert every visitor into a buyer. One of the main reasons is that most visitors will not take the time to read your site, let alone your offer(s).

Some visitors read only your headline then leave. Others read a little more then become distracted and exit. And many visitors only scroll to the bottom of your page to see how much they are going to have to pay for your product or service.

These web surfing habits are ingrained in many of your potential customers, and you cannot change that.

But in my experiment I set out to do just that.

After all, like many businesses online, I have a product that I know many people need -- something that is the perfect solution for my website visitors. So I owe it to them to make every effort to get it into their hands.

Based on those hard facts of web business I mentioned at the start of this piece, I needed a way to "rescue" some of those abandons and convert them into customers. So I setup a new web page to do just that. The web page makes just one extra effort to slow down my visitor, and I set it up to appear only when someone is in the process of abandoning my site. (I'll show you how I did that in a minute.)

For now, it's important to understand the message I attempted to get across.

1. I wanted them to know that I really do have the solution they have been looking for.

2. I wanted to give them more incentive to read my offer.

3. I wanted to assert just a little pressure to read my offer right away, so they don't leave without giving me a fair shake.

Here's what the web page I came up with, looks like...

The page then leads them to a special order form where they can get a one-time discount on my product. The bold red text shows a live countdown so they know it is a one-time offer that will expire automatically.

Again, this page appears only when visitors abandon my site -- and not all visitors see the offer. What's more, it does not distract visitors who surf within my site or continue reading my main page. I'll share more of the technical details in a moment, for now I want you to see ...

The experiment results...

The very first week my experiment went into place, 22 new orders were received from the special web page. Remember, these orders are above and beyond my regular orders. And the orders came from visitors who were about to abandon my site completely!

If the stats hold up over a month's time, that's 90 additional orders from 90 new customers who were about to leave my site. Not too many strategies can keep pace with those results!

Of course when using any new strategy, there can be drawbacks. So you should always be prepared to be flexible.

For instance, on occasion you may get a customer who paid more for your product, write and complain. It's sort of like when some folks see an item go on sale that they paid full price for. Some folks bring the flyer to the store and ask for the sale price.

Online, the solution is simple. I like to pass along an added product or service with my regular orders. For instance, I include a special surprise gift worth at least the value of my discount, to my regular customers. And I'm always happy to add more value if someone "comes knocking with a flyer in their hands."

You really can please everyone if you want to. Just like this experiment shows, your imagination can really solve any problem or obstacle that comes along.

OK, are you ready to try your own experiment yet? Then you'll need....

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The technical details...

If you think this is a strategy you'd like to try at your site, this final section will show you exactly how I pulled it off.

As most of you know, I'm not much of a technical wiz. So I had a choice of either hiring a programmer to set everything up, or finding a software tool that would allow me to do it myself. Being a cheapskate, I chose the latter method.

And wouldn't you know it: someone had already built a tool that could do it all for me. (After sharing the results I've had, I'm almost embarrassed to admit how little the tool costs - just $47. Or $27 through a special link they just setup for my subscribers.)

Once I had the tool I simply opened it and followed a step-by-step tutorial. I entered in my text. I set the options. (One important option I chose was to have the web page show only once and only upon exit from the entire site. That means it would never show again to the same visitor - truly a one-time offer.)

Next, I opened the included countdown timer tool to create my ten minute timer. I pasted all the code into my webpage, tested it, and uploaded it to my web host. To my amazement it all worked perfectly the very first time.

The total time it took me to implement everything was less that an hour. And again, I am not a technical wiz. I know how to copy and paste text, and how to upload my web pages via FTP. And that's really all you need to be able to do to try this strategy at your site.

That's it! One hour to convert 90 exiting visitors a month, into happy customers! You've gotta admit, that's pretty impressive.

Oh, and remember, you are not limited to the exact strategy or implementation I used at my site. There are many more things you can do with that special tool, and you are limited only by your imagination. Remember, when you're in business online, you've got to keep trying new ideas and technology.

So use yours and come up with a great offer for your visitors. The folks that are staying and the folks that are leaving!

See ya in a few weeks... Jim Daniels

P.S. Do you enjoy the BizWeb eGazette? If so, you'll LOVE my  Web-based guide to Making a Living Online - it walks you through the exact steps you need to earn your living from the web. Or if you're on a tight budget, grab my new ezWebBusinessBuilder software. It literally shows you how to build a super-successful income machine on the web.

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