"Are You Getting Feedback?"
After seven years of marketing online, I just learned something
new.
Feedback Truly is Like Gold.
No, I'm not talking about feedback in the form of testimonials
to post at your site. I'm talking about pure, unadulterated,
brutally honest "opinions".
That's the stuff that gold is made of. Well, web gold anyway.
;-)
Let me explain...
I decided to try something a little different with my web
business this month and it has already begun to pay big
dividends. My guess is it could help your web business too, so
give today's tip a good read.
It all stared a month ago when I decide to update my main site
at
make-a-living-online.com. I realized that the site had
become a bit outdated so I asked one person for some
feedback and man, did I ever receive it. In fact, the feedback I
got resulted in so many changes that I'm now asking everybody
who visits my site to share their brutal honesty.
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The first person I
asked to "attack" my site was a fellow by the name of David
Jardine. You may have heard of him already. He's one of
Australia's leading web copywriters, and did he ever go to town on my site.
To make a long story short, after David was done sharing his
little gold nuggets with me, I hired him to overhaul my site,
implementing all his key points. The new site is quite an
upgrade from the old one.
But I wanted to hear what my visitors thought of the site. So I
decided to take this feedback thing a bit further...
When visitors read my site, some are presented with a popup that
gives away my downloadable Internet Business Starter Kit. To get
some visitor feedback I simply changed the giveaway to a "reward
for opinion" offer.
And man, did the opinions ever start flowing. It seems folks
just love to spout off and let you know what they think.
Especially when they're getting a reward for it. The very first
day I received comments from more than 75 website visitors.
I'd like to share a random sampling of 10 comments so you can
see some of the good, the bad and the ugly you might expect if
you try this experiment at your site...
1. What I liked/disliked about your site...Easy to read,
straight forward and clean. I don't like it when marketers use
caps and exclamation points in advertising though - makes it
seem not legitimate.
2. What I liked/disliked about your site...I do believe what you
say.. But it was too wordy for me. I was falling asleep.
3. What I liked/disliked about your
site...I like the way you are honest about the possibilities of
making money on the web, without making outlandish promises.
4. What I liked/disliked about your
site...I liked the idea of you sharing your ideas. I disliked
having to wade through 5 pages.
5. What I liked/disliked about your site...I loved your site. It
contains all the elements "the experts" indicate are important
and it was fun to read. I enjoyed the personal stories and the
testimonials. I'm hoping my website will be as fun and friendly
soon.
6. What I liked/disliked about your site...I like learning about
earning a living online, but could you say it in fewer words? It
gets tiring reading on and one and on....
7. What I liked/disliked about your site...Hello Jim, the site
you have set up is truly professional, I only wish I had your
vision to improve my own life. I just wish you all the success
for the future you deserve. I have no negative comments, I
realize you are selling a product, I think you are carrying out
business in the most honest way possible.
8. What I liked/disliked about your site...Very informative but
it's just too darn long.
9. What I liked/disliked about your site...This site is great. I
truly admire the fact that you took the time to show others how
they can make a successful business online and just gave it away
free.
10. What I liked/disliked about your site...Great
job
explaining the vital basic aspects of internet marketing Jim.
There is far too much hype out on the net these days. It
distracts people and confuses them. But I think you could help
more people with that site if you offered a shorter version.
Noticing a trend there?
That's where the fun really began...
Getting all that feedback was fun and all, but the real value it
holds is the ability to adapt. When you know what people like or
dislike about your site, then it is easy to fix the bad stuff
and ad more of the good! So I went to work right away.
It was obvious that most people were pleased with the content at
make-a-living-online.com - but there was a problem... it was too
darn looooong! Most folks simply did not have time to go through
all five pages of the guide, so they were missing out on some
important information.
The solution? I needed to give them exactly what they were
asking for. So up went a
condensed, one-page version of the site.
Now from my main page, visitors can choose a shortened version
of the site. I'm now getting feedback on that and adapting even
more.
And another great aspect to this flow of feedback, is that I get
a chance to respond personally to all these visitors. I thank
them for their comments and let them know about the changes.
That lets them see there is a real person behind the site who
cares what they think. (That's a great tool for increasing sales
by the way. ;-) )
Are you starting to get the idea that maybe you are in the dark
about what your website visitors think? I know I was for many
years. And only after ASKING them was I able to make significant
improvements that will not only affect THEM, but my bottom line
as well.
So I strongly urge you to ask your visitors for some feedback.
Even if you do it for only a month or so. All it takes is
editing your giveaway or adding a link to your site. It's fun
and it can yield some great results at your site.
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To your success,
Jim Daniels
http://www.make-a-living-online.com
(The Site that Explains How to Make a Living Online.)
P.S. At that just-updated guide you'll discover some of my
deepest, darkest secrets about online business. If you are not having the success you expected
online, I can help you personally, just like I've helped
these folks.
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