Day in and day out I hear from business owners all over the world who are struggling to make sales online.

Many of them have great websites. Many of them have lots of targeted website traffic. And many have products or services that are quite attractive and useful.

So why aren't the sales happening?

Today I'll tell you exactly why, as I share with you the number one slow sales culprit on the web.

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OK, I won't keep you in suspense...

The number one slow sales culprit in the web is without a doubt, ineffective sales copy.

Wait!

Before you go barging off to another site assuming your sales copy is not your problem, at least look three discoveries I've uncovered over the past few years. These findings back-up the fact that it is the sales copy that reigns supreme...

Ugly sites makes sales...

While many experts agree that attractive sites pull better than sites that are, well, let's say less than handsome, the fact is, ugly sites make sales.

As a matter of fact, I've run sponsorship ads in this gazette for businesses with websites consisting of nothing more than text on white background. My first impression was that their ads would not do too well and they would be one-time advertisers. Yet in many cases, they rebook more and more ads.

In every one of these cases, further investigation shows that their website copy is so strong that an influx of fresh targeted spikes their sales sharply. While I deliver the traffic, it is almost always their website copy that results in the jump in sales - ugly site or not!

Have a look at this recent gazette top sponsor advertiser and tell me if their site is pretty. Yes, it is quite basic. But it sells. And sells. So well in fact that they've booked ads with me for the rest of the year.

So do not get caught up in images, javascript, and elaborate site designs. Spend your time on your copy and you can do well with ANY site.

Sites that take an hour or more to read make sales...

It is a common misconception that long sales copy is not effective. Nothing could be further from the truth, and I have a site that backs up that theory quite well.

I like to think my five page guide at make-a-living-online.com as more than a sales letter, but in addition to informing folks on how to do business online, its job is to sell. And sell it does. In fact, it generates more than $100,000 in income every year.

Sure, some people complain about the length of the site. Some people even complain that there is a product offered at the end. But I get far more compliments and words of thanks from people who take time to read all five pages. And yes, many of these folks go on to order at the end.

Fact: Long copy works. As long as it is good copy.

So how long should your copy be? Simple. Long enough to say what you have to say. No more - no less. Don't get caught up in length. Just get your point across and do it in a manner that sells!

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Sites with less that 25 visitors a day make sales...

I have another website that I mentioned only twice in this newsletter over the past year - audiobookselfpublishing.com.

I have done no other promotions for it, as I've been tied up with another project. With no promotion going on, the site has been getting less than 25 visitors a day this month.

Yet it STILL sells. Just last week two orders came in for the audio CD and my supply is running low again.

Why the continued sales with no effort? Simple. The copy is concise and effective. It informs. It motivates. It sells.

So if all those sites are breaking the so-called rules and making sales, why are so many sites struggling?

You guess it - their sales copy is not as effective as it should be. And you may very well be in that same boat - like it or not.

The key is to take a hard look at your sales figures and be honest with yourself -- is your sales copy as strong as it could be? If not, you need to "adjust" your copy. It's the only thing guaranteed to boost your sales.

I'd can show you how to do that right now.

Don't worry, you can keep your wallet in your pocket and your pocketbook fastened. The resource I want you to use is 100% free.

Your assignment today is to read my friend Joe Robson's free tutorial on writing sales copy. ;-) It is a multi-page tutorial that really tells it all, clearly and concisely. As you read each page, click the links at the bottom to continue with the tutorial. It walks you through every aspect you need to apply to your sites.

That's it, just read it. Then when you're done, spend some time applying the techniques. You can't help but make more money online with this information.

See ya in a few weeks...
Jim Daniels

P.S. Are you making a living from the Internet yet? (There really is no lifestyle like it, unless you were born into riches.) Come to make-a-living-online.com and I'll show you the exact steps you need to take to make it happen.

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