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 "Jim,
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Regards, Chris Upson
buildupyourbiz.com
[Get this plan
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In today's newsletter...
"The First
Sentence At Your Website"
Today's issue is the first in a short series on
writing sales copy for the web. Today I want to talk about the first
sentence your visitors see at your site -- your headline.
There are some secret headline tactics that experts
use, to get
visitors to stick around at their sites. Today I'll share them
with you.
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W ithout a great headline, your site will lose a
huge percentage of visitors within seconds of arrival. Can you
really afford that?
If you want more people to stick around at your
site and maybe even BUY SOMETHING, you need to first consider
carefully what your visitors are looking for.
That's right, forget what product or service you
are selling and focus on what END RESULT your visitors desire! Once you've determined that, you can compose a
winning benefit-rich headline that will entice your audience.
For example, of you're selling a business
opportunity, you'd want to focus on all the personal and
financial freedom your opportunity could bring them.
Once you know the desires of your audience, you
simply need to express those desires in a proven headline format
that captures their attention. I've used each of the following
five formats
with great success online...
1. How to Headline
By starting your headline with “how to” your
prospects will be enticed by seeing their problem and a proposed
solution immediately upon landing at your site. This can be a
powerful motivator and get many people reading through the rest
of your copy. For example: How to Avoid Divorce and Win Back
Your Spouse No Matter How Big Your Problems Seem...
2. Testimonial Headline
This type of headline utilizes testimonials of
your customers for the headline. Your customers will sell for
you since they will be talking of the benefits they gain from
your products. For Example: "I Tried Every Bad Breath Cure On
The Market And This Is The First One That Finally Let's Me Get
Close To People..."
3. Guarantee Headline
If your product or service comes
with a powerful guarantee, let your would-be customers know it
by showing it on your headline. For example: "Your Dog Barking
Problem Will Be Solved In One Week, Easily And Humanely Or You
Don't Pay One Dime!
4. Question Headline
If you know exactly why your
visitors came to your site, and it is usually for one reason
only, this type of headline can be very effective. Just be sure
to ask the correct question that will fit perfectly with your
visitors. For example: Are Your Starting To Think You Might
Never Find That
Someone Special To Share Your Life With?
5. It's Not Your Fault Headline
This is a popular strategy used in infomercials. It basically
lets the prospect off the hook and gives them a reason for their
past failures, and a new solution. Example: "It's Not Your Fault
You Can't Lose Weight -- You've Been Lied To For Years About The
REAL Reason Why 90% of Dieters Fail Over and Over..."
Could you make a living from
the web?
 Decide for yourself at my
make-a-living-online.com
website.
(No opt-in necessary... I'll explain
everything you need to know at the site, for free.)
More Headline Writing Secrets...
When writing your headline, try to move beyond the usual and remember to appeal to at least one of these
five basic
emotions that drive sales both online and off...
Passion, Greed, Envy, Pride and Fear
You don't have to hit them over the
head with it or sensationalize your headline. Instead, identify
which one or two of those emotions might be motivating your
visitors and consider appealing to them in your headline. Do it
subtly, but do it.
Here's one last example with that
advice in mind...
Let's say you're selling debt
solutions. Most people visiting your site would be worried about
their growing debt. Obviously they would have some level of fear
about their growing problem. You would want to address that fear
in a comforting manner, so that they know you care and want to
help.
A headline like this could work
well, combining a few of the formats from today's newsletter...
Example: "Are You Concerned About
Your Growing Debts? Consider Using The Following Legitimate Solution
That Has Helped Thousands of People Avoid Bankruptcy..."
As you can see, you do not have to
be sneaky, underhanded or and over-the-top hypester to write an
effective headline. You simply need to know your audience,
their fears and desires, and appeal to them with a proven
format.
In fact, keep that above paragraph
in mind when writing your entire sales letter and you'll craft
something that gets great results.
If you want more help with this
subject,
grab a free membership below, to my PowerCopyClub with audio
and video tips on writing effective copy for the web...
That wraps up today's gazette. See ya in a few weeks...
Jim
Daniels
JDD Publishing Co. |
