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 Hi Jim,
"Dang, Jim, you wrote the report I wish I had! This is jam-packed
with the best start-up information a person could have.
Step-by-step info for anyone to start with and build with. Kudos
on an excellent product!"
Regards, Chris Upson
buildupyourbiz.com
[You can get this
product
free by clicking the
gold key at my new
work at home site.]
In today's issue...
Have You Plugged These
Holes In Your Business?
I had been puttering along and
doing quite well online for years. My income had grown to six
figures and I considered my marketing plan solid and
well-rounded. It was not.
I uncovered two holes that were
leaking income like a broken faucet. In fact, these two holes
were costing me more than $150,000 a year. I plugged them and
that's how much my income increased.
Do you need to plug these holes
in your business as well? Read on and find out...
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Hole #1: Price
Range Too Narrow!
One fateful day some
seven years ago now, a well-known Internet marketing guru
invited me into a joint venture. I reviewed
his service and it was top-notch.
However, it was priced at a
few hundred dollars. My first thought was that it was not ideal
for my audience. After all, most were small or home based
business owners like myself, so they were working with limited
budgets. I declined his offer.
Like the great marketer he is, this guy didn't give up. The very next day, he took my reason for saying no, and
identified it for what it really was... a "hole" in my business
plan. And while it was a glaring hole from his perspective,
being too close to the problem, I had never seen it.
He revealed the hard facts to me with one sentence that fateful
day...
"Jim, you are severely limiting your income potential by
offering primarily low-priced products and services at your
website. "
Admittedly, the average amount of each sale I made back then was
in the $30 range. My books, manuals and software sold well and
my highest ticket item was less than $100. To me that sounded
like a high-priced ticket item. He explained that on the
Internet, it is not. He was pulling in a better sales to visitor
ratio than I was, and his service cost almost seven times my average ticket
item!
So I agreed to join this expert in an attempt to plug the hole
in my business. As I mentioned, at first I was a bit reluctant
to offer any high-priced items to my readers. I didn't want to
seem greedy. But I quickly learned that online, there are more
people willing to pay for premium services such as the one I was
about to offer.
By simply adding this one higher priced service to my offerings,
I was
able to increase my income immediately, to the tune of $1000 a week!
Actually, I cashed commission checks totaling $44,590 throughout
the next six months, from this one program. And in the process
I was able to satisfy more of my customers.
Since then I have
gone on to produce many products with higher price tags and have
sold more than a million dollars worth of them. There's no way I
could have done that with $20 ebooks.
Take a look at your
own products as well as the products and services you recommend
as an affiliate. Is the price range too narrow? Are you
satisfying customers who have a little more disposable income or
are willing to pay for premium services? If not, plug that hole
and your income will increase literally overnight.
(More after this important
sponsor message.)
Hole #2: No Automated Follow-Up
Marketing
The second hole I identified was something I had
been meaning to put into place but never got around to. In fact,
since implementing it just a few years ago, it has generated
more than $75,000 in income every year, all by itself.
This one takes a little time and effort to set
up, but you can do it all in about a day or two.
The strategy is simple. When someone either
makes a purchase at your site, opts in to receive your
newsletter or grabs any freebie you offer at your site, they are
added to an email follow-up series.
The series contains 10-30 pre-written email
messages from you, delivered every week or so. In the messages,
you offer your help as well as additional products and services
related to their original purchase or free download. The
products and services can be yours, or they can be affiliate
products and services.
Of course, the more traffic and signups you can
get at your site, the more this strategy will earn you. But it
WILL earn you additional money, and it is 100% automated.
All you have to do to get it in place is write
the email messages and upload them to one of those web based
autoresponder services. I use
webbusinesswizard since it also
handles my order taking and affiliate programs, but you can use
any service you want.
The main thing is to get an email series up and working
right away. If you are not using this proven strategy, you have
a gaping hole you need to plug!
In closing...
Do you have one or
both of these holes
to plug in your online business?
If so, the time to plug those holes is today.
There are now more reasons than ever...
1. Online spenders have more money.
By marketing to people online, you are reaching the highest
income bracket in the world. And remember, selling one $200 item is easier
than selling ten $20 items.
2. Spending habits differ from one person to the next.
Don't make the mistake of thinking your potential customers'
spending habits are the same as yours. Everyone spends
differently.
3. The big ticket items ARE selling!
Someone is going to sell the high-priced items and someone is
going to buy them. That's a guarantee. Why not be the marketer
who fills the need.
4. Your customers
want more!
If you customers
receive quality products from you, they will listen and BUY when
you recommend related products and services. Make sure you have
an automated system follow up with them on a regular basis,
recommending your other products and services, as well as
affiliate products and services.
Remember, you do not need to create your own products to
accomplish these goals. Find a solid
product or service that would fit in well at your site. Make
sure it is directly related to what you are currently marketing
and make sure it is worth the price.
If there's no affiliate program available for the product or
service you want to offer, contact the webmaster with a joint
venture proposal. You may be surprised at how many webmasters
are receptive to these offers.
If you're in the internet marketing arena like me, consider
joining my latest affiliate program. Full details are
right here, and who knows... this
may turn out to be an extremely valuable lesson for you too!
 Best regards, Jim Daniels
http://www.bizweb2000.com
Well, that's it for today's
gazette.
See ya in a few weeks...
Jim Daniels
-
Creator of
ezWebBusinessBuilder - the world's first View it and Do
It software for profiting from the web.
P.S.
You won't believe how
easy this makes it..
A
closing message from the editor:
 Tired of buying
Internet Business Products then being treated as if you
died?
If you're ready for
personalized, one-on-one assistance through each stage of
growing your business on the web...
Click Here to Hire Jim
Daniels
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