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In today's newsletter...
"Your 2011 Web Income Plan"
With the new year upon us, lots of people are
stepping up their efforts to generate some kind of income from
the web.
What most people don't realize is that you don't
need to start a full-fledged business to earn money. You can get started with something in your spare time. Who
knows what it might turn into. I did just that and
haven't needed a job in 15 years!
Today's gazette will outline the steps I took,
and the steps you need
to take to start making some real money.
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Step 1:
Forget "business opportunities" and identify your niche!
Too many people get caught up
chasing business opportunities online. Unfortunately, most of
them are just dead ends. Instead of chasing get rich quick
schemes, try the method that has the highest success rate...
Sit down and take a hard look
at your own interests, abilities, knowledge and experiences.
Anything from these may be a potentially good niche for you to
enter. If you think you might enjoy helping others with the topic, then there may be a
way to make money in the process.
Once you have an idea for a
niche, run it through these potential niche 'filters':
Filter A: Is there a problem that people in this niche cannot solve
themselves? For
example, 'how to stop slicing your tee shots' is a problem for many
golfers, especially people new to the sport. Also consider that
the more urgent the
problem, the better. For example
'how to save your marriage when on the brink of
divorce' is a category that sells very well online.
Filter B: Is there an 'evergreen' need in this niche that is not just a fad? 'How to improve your golf swing' is an evergreen
need compared to 'strategies for Halo 3' (a video game). Once
the fad for Halo 3 is
over, the market in this niche dries up. You want to position
yourself for long term viability, so steer clear of fads if at
all possible.
Step 2: Figure out what you will sell.
You will need to sell something if you want to make money,
but don't worry, there are lots of options. You can create your own product
such as an info-product, you can find existing products in your
niche and sell them as an affiliate, and you can even even buy the rights to
a product.
Of course, the best choice is your own product since it will
be unique and you can keep 100% of the profits from each sale.
A few products you can create yourself include an ebook, a
special report, and a private member-only site. I've done all
three of those and can vouch for their profitability online. Or
consider using the latest technology to create your own software
titles or videos. You may be surprised at how easy this has
become.
Step 3: Put up a website or blog offering a free gift.
A professional
looking website or blog on your own domain name tells potential
customers you're serious about business.
As for the site itself,
you can create it with an easy to use
increasingly popular web design program.
If you prefer a blog,
take a look at this
instant blog site tool now being used by lots of aspiring
entrepreneurs.
As far as the site itself, the key component is this... a
gift!
You absolutely must give something irresistible away at your
site. Giving away a simple special report packed with must-have secrets
about your niche, will grow your list of leads for you. Use a
professional service that captures your leads for you and
follows up with them automatically.
Aweber is one of the most used and respected services.
Oh, and as far as
taking payments for
your products and services, you can do it with a merchant
account of your own, or use a service like
2Checkout or
Paypal.
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Step 4: Establish relationships one at a time (but on
auto-pilot).
Establishing relationships starts with your list members,
through a series of automated follow-up emails. Remember, the
email series you put into place is NOT merely to shove offer after offer down
their throats -- your messages should offer real tips and content
that truly helps your subscribers. Ask them to reply. Offer more
help. This builds relationships!
Next start establishing relationships with other businesses
in your niche by linking to them in a flattering manner, and
recommending their products. This will get you "into the loop"
and eventually, your new relationships will earn you more money
than you can imagine.
Step 5: Start establishing credibility in your niche.
You know that ebook or special report you made to give away
at your site? Why not put a give away license inside it so others can sell or
give it away. This will spread your name far and wide. Just be
sure your website address is on the footer of every page in the
report.
Next, write an article or do a video every week or so that shares useful
information about your niche. Try to answer a few of the most
pressing questions that people in your niche ask. Then publish
an ezine (email newsletter) every week or two, that includes
your best recent article.
(When creating ebooks and writing articles, try to go a
little 'deep' into your niche. In other words, if your niche is
arts and crafts, don't write about the entire subject of arts
and crafts -- instead, focus on one popular arts and crafts
project at a time. If your niche is Internet marketing, work
with sub-niches such as email marketing or back-end selling.)
Yet another way to quickly establish credibility is to post
intelligent comments on related blogs and forums. Be sure to
include your name and a link to your site.
Do all of these things regularly and you'll be known far and
wide before you know it.
Step 6: Drive traffic to your site or blog.
Use all the free traffic generation strategies available to
you, and use them every day. Here's a list of the top strategies
available to you at no cost...
A . Submit your site to the major search engines (Google, Yahoo,
MSN) and to as many other search engines as you can.
B. Write 1-2 articles each week and submit them to the free
article directories. Be sure to include a link to your site
after each article in your bio box. The articles should be
optimized for a keyword your site is targeting. Be sure to submit those same articles to email newsletter publishers
in your niche.
C. Find blogs related to your topic and leave useful comments
with a backlink to your site. Here's a great
free tool you can use to find the best targeted blogs where
you can leave your backlinks.
D. Answer questions related to your site’s topic at answers.yahoo.com. Be sure to put a link to your site in each of
your answers.
E. Join a handful of the most popular forums that deal with
your site's topic and become an active poster. Include a link to
your site in your signature.
F. Write a press release about your site and submit it to press
release sites such as prweb.com or one of these
60 free PR sites. If you are not familiar with
press releases, take some time to do a little research: a press
release is not written like an article.
G. If you are happy with a product or service you have used,
write an unbiased testimonial and give the creator permission to
use it at their site.
H. Start a blog on blogger.com and a blog on wordpress.com,
link them to your site and submit them to the hundreds of free
blog directories. This will get you plenty of quality traffic as
long as you keep your blogs updated.
I. Write an interesting email signature that includes a link to
your site, and use it with every outgoing business email you
send.
J. Get on myspace.com and facebook.com and link your accounts
there, to you your site and vice versa.
K. Submit a viral video to youtube.com. You don’t really need
any video producing know-how as a simple PowerPoint slideshow
with some background music will do the job.
L. Start an affiliate program for your products or services the
seek out affiliates regularly by searching your main keywords on Google and
contacting the owners of the websites that come up in
the top results.
Step 7:
Multiply your income sources.
Once you've been at the above steps for a few months, you'll
have some credibility and a growing list of prospects. That's
when you can introduce your "premier" product or service --
something you can earn a little more money on.
This is also the time to open your marketing up. Start an
affiliate program so your subscribers and customers can earn
money selling for you. Contact the businesses you've been
growing relationships with and form some joint ventures.
Cross-sell related products and focus on some residual income
products and services. Explore new opportunities in your niche
and create opportunity for others.
The possibilities are limited only by your imagination.
Let's wrap this up...
I realize if you're just starting, this can seem like an
overwhelming process, but it really is just a little work each
day. Remember, you're not trying to get rich quick, you're
building a lasting income source that will go on for years and
years.
Use these steps faithfully and you can't help but grow online
income. Maybe that's why so many internet marketing gurus say
that making money on the Internet is not rocket science. Gurus know that formula inside out and simply plug it in each
time they want to start a new income stream.
If you want to make money online, try following that tried and
true formula. It sure beats all the hit-and-miss efforts that so
many people are making, all of which result in ultimate failure.
Come on, you can do it!
I'll talk with you some more in the new year....
Jim Daniels
JDD Publishing Co.
P.S. If you'd like to start generating some income online,
come to
make-a-living-online.com.
I explain everything you need to know at the site, for free. (No
opt-in necessary.) |
