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In today's newsletter...
Twitter Revisited: (My Bad.)
By Jim Daniels
Don't you just hate that term, "my bad". I know it drives
some people crazy. And that's exactly why I used it in today's
subject line.
You see, a few months ago I wrote about Twitter and how I'm one
of the few people NOT tweeting, and why. The issue sparked some
controversy.
While the bulk of the feedback I received was from folks in
my non-tweeting camp, I also got emails from people who were
using Twitter to grow their businesses.
One email in particular called me to the mat. "Jim, you may
not need to tweet since you already have a large group of
followers. Most budding entrepreneurs don't, and they can really benefit from
Twitter."
And this person was 100% correct.
My bad.
Today I want to share with you, exactly
how people are using Twitter to grow their businesses.
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Getting Started with "Twitter For
Business":
Step 1. Go Slow.
While your long-term goal should be to grow a large following,
which you can occasionally promote to, you can't go too fast.
For starters, you cannot promote immediately. Also, don't try to
amass a huge following before you've done some tweeting.
You see, people will not be interested in following you when
they click on your Twitter page and see almost nothing. You need
to have tweeted more than, "Trying to figure this Twitter out"
and "I think I've got it figured out now." Tweet, tweet, tweet
before you gather your flock.
Don't know what to say? Try "retweeting" (RT) some other
peoples' tweets that resonate with you. Reply to what someone
else says and start up a conversation. Share what you're doing
on your business right now. Those are several tweets in the
making right there.
Step 2. Don't shoot out promotion after promotion!
When others look at your timeline, they'll notice you're just in
it for you. People want to know what's in it for THEM. There are
millions of Twitters to follow, why should they follow you when
you're only tweeting about your own annoying promotions?
Step 3. Engage in conversation with your Twitter friends.
While most of the time, Twitter messages are updates to an
entire group, you can reach individual Twitter users on your
list by using the @ symbol followed by their username. By doing
this occasionally, you’re showing your other followers that you
are a real person. Do this enough and they’ll be more accepting
of links to your site(s) in your Twitter messages.
Therefore, as you start to get friends/followers, you should
reply to some of these individuals on a daily basis. While it
may be impossible to reply to all of them every day, taking time
to make several replies to various tweets a day will help you
get more followers.
So give attaboys, words of encouragement, comments on their blog
post or tell them how you like their latest product. Offer
answers when someone has a question, which is an excellent way
to brand yourself as an expert. And if someone @replies to one
of your posts, it's considered common courtesy to comment back.
Again, the biggest advantage of Twitter is using it to build
relationships. Offer value, yes, but also take the time to
"talk" to people so they can see you as a real life person. Give
first, make friends, and watch your business world open up -
just from tweeting on Twitter.
Step 4. Post early and often.
If you're going to use Twitter, don't be afraid to jump right
in. And once you get started, be prepared to post regularly.
You don't have to spend hours a day posting, but you do need to
post an update or two every day at a bare minimum, in order to
be picked up by the public timeline view. This gives you
exposure and lets the community get to know you. Remember, this
is a social networking tool, so you need to be visible. It's the
only way you can grow your network of followers.
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This last tip holds the real secret to
success with Twitter...
Step 5. Have a PLAN!
As Twitter marketing expert John Ritskowitz writes...
"People do tweet about what they had for dinner. Twitter has
also helped people find 9 to 5 jobs and given some contract
workers more than enough work to do. Marketers have made money
with Twitter by tweeting about their blog posts and selling
their products to those in need."
"But.... Twitter can eat away at your time. You can blow hours
just b.s.ing with your new friends - cracking jokes and
retweeting some excellent one-liners. In order for Twitter to
work for you while you still get the important things done
during your day, you have to go about it smart-like."
John's advice is as follows...
"Have a purpose before you log into Twitter. Obviously you can't
just tweet your promos and leave, or when people look at your
Twitter stream they'll going to consider you an almost-spammer.
No, you need to have a plan."
"Let's say you want to promote your ebook about xyz. Start off
in the morning by saying hi to your friends, some individually,
the rest in mass, and answer some of the tweets you see. You
don't want to read every single tweet - that could take hours
and hours and hours if you have a lot of followers. Look at
maybe the first two pages. Next do a search using Twitter's
search function to look for any comments or questions regarding
xyz or similar. Answer any of those tweets that you can. Now you
have several tweets under your belt for the day and you can go
ahead and tweet your xyz promo. Then leave!"
"Come back midday and again read the first one or two Twitter
pages and shoot off a few answering tweets. Retweet any great
quotes or other tweets you find informative. Don't forget to
check the @yourname mentioned function to see who's talking to
you so you can answer them. Send off a few tips about xyz that
are useful information to others, including a link to your new
blog post. Then leave!"
"In the evening, repeat the process of answering tweets, sending
out a few more xyz tips, and retweeting. Send yet another xyz
promo. Then leave for the night. Your promo tweet will stay for
the night."
If you want to try Twitter in your business, I suggest you
buy John's Twitter Training Package. (That's not an
affiliate link, it's just a recommendation for a great package
on Twitter.)
IMPORTANT: If you're a Gold Member
of my Coaching site, you can get John's entire package at no
cost... simply
log in then
download it here.
Then put his proven techniques to work for
you immediately. John's is the best Twitter advice I've seen to
date, and I've seen a lot. He's used his techniques to go from
zero to 9,000 followers in a short time, so I know his tips will
work for you.
See you in a few weeks..
Jim
Daniels
JDD Publishing Co.
P.S.
Could you make a living from
the web?
Decide for yourself at my
make-a-living-online.com
website.
(No opt-in necessary... I'll explain
everything you need to know at the site, for free.)
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