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Web Business Coach Jim Daniels shares his website promotion experiences.

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         April 29, 2011               Circulation: 145,100                   

In today's newsletter...

Is An Info Business Right For You?

Do you like to make money? (Who doesn't?) If so, an info business may be a good fit for you. That is, if you enjoy helping people.

Today I'll show you the steps to creating a real, lasting info business on the Internet. Right after this special sponsors video about getting website traffic...


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Ok, so you're considering starting your own info-business. While it can be a real, solid money maker, you have to take some time to get things set up properly. Once the money starts flowing though, it can be quite a lucrative venture.

I started my own info-business 15 years ago because I was getting tired of the job I had. I just wanted to find a way to make some money working for myself. I figured if I could make as much money as my job paid me, maybe I could someday quit my job and work from home. And I did exactly that six months later.

The point I'm trying to make is that you don't have to have a grand vision to do this. If you're like many folks who have modest goals of simply taking some stress off their financial situation, that's a good enough starting point. You never know where you'll end up once you get started.

And that's the first secret to reaching even a modest goal... getting started. As in today. Right now.

Here's a step-by-step list of the 10 things I'd do if I were starting a new info-business from scratch today...

1. Decide what niche I want to work in (something I enjoy or find interesting and also a niche where people might buy products or services I can either create or sell as an affiliate.)

2. Get a domain and a decent looking website or blog. (I'd use a pre-designed website template or wordpress blog theme to save time.)

3. Create or attain the rights to an irresistible giveaway that people in my niche would want and need.

4. Add an opt-in form at my site or blog using aweber (the easiest to use and highest delivery rate autoresponder service). This would allow people to request my free gift at my site or blog. Immediately upon their request I'd show them a special offer so I could make some easy sales. (Preferably a product or membership site offer of my own, or if I had none, I'd recommend a good product in my niche where I could earn an affiliate commission.)

5. I'd make sure I had a nice a follow-up sequence of emails in place in my aweber account so that every person who downloaded my giveaway received an email every few days for a period of at least a few months. This series of emails would be a mix of helpful content and recommended products and services, via affiliate links. Every recommendation would fit nicely within my niche, of course.

6. Publish a newsletter every other week with more content for my subscribers. This would keep me in front of them and continue establishing my credibility in that niche.

7. Submit articles to ezinearticles.com and other article directories with my URL in the footer (signature) of each article. This would get me more credibility and more subscribers. (I actually use SubmitYourArticle.com to automate my submissions across a network of sites. It saves me time and gets me much more exposure.)

8.Create a new info-product or service every six months, for the niche I chose, then tell my growing list of subscribers about each new product as I release it.

9. Build even more credibility and website traffic by using social marketing sites such as Facebook, LinkedIn and more.

10. Invite other sites and newsletter publishers in my niche, and related niches to promote my product/service at 50% commissions and then reciprocate their efforts to my list.

Whew.

I know, that's quite a list. But you don't have to do it all at once. One task every couple weeks is fine, you just have to get started!

Right after this quick break, I'll give you a real, working example.

OK, taking all that info from the first half of this article, lets put together a working example...

Let's say you are someone who likes to do arts and crafts. Many people would assume the best way to make money would be to sell their arts and crafts online. While you could go that route, your income would be capped at a certain level, unless you wanted to hire others to make the stuff. After all, you can only make so many projects a day. 

A better way to go about profiting from your hobby online may be to help others who have the same interest. Basically show them how to make new stuff and sell their stuff online.

With that strategy in mind, here's a condensed version of that formula above, that will take you from scratch to profit in a month or so.

Step 1: Create a giveaway item.

Put together a quick ebook, guide or manual that solves a problem that people in your niche have. It does not have to be anything big, just something helpful and with good value. Here's a video that shows you how to create a PDF ebook for free.


Step 2: Set up an attractive squeeze Page.

This is where you will give away the basic product you created in step one above. That's right, you're going to give it away for free. Your squeeze page should be short and to the point. Tell your visitors how they're about to solve their problem quickly and easily. If you're a gold member of my coaching site, grab this squeeze page pack to save time setting up your squeeze page.


Step 3: Set up an offer.

When people sign up at your squeeze page they should immediately be taken to an offer page. This web page can offer them a special deal on something you created for that niche. For example, you could offer an expanded version of the guide they just requested. Or maybe a related product such as a detailed video tutorial. If you have not created anything of your own just yet, the page can send people to an affiliate product you personally recommend. (If they buy, you earn a commission.)

To show you an example of this process in action, I just set up a secret backdoor link to my Guru-U.biz site. At that site I give away a training package for people interested in the helping others with web business. As you can see, upon claiming the free training, I immediately offer a package to folks who need their own products to sell. Using a "giveaway then offer" setup such as this, gets you leads, gets you sales and builds long-term relationships.


Step 4: Setup a follow-up email sequence.

I know, setting up an autoresponder sounds like a lot of work, but remember, you only have to do it once. You just write the messages, plug them into an autoresponder service such as Aweber and then everyone who downloads your giveaway gets regular follow up emails from you. The messages help them with other questions they may have in your niche. They also get occasional recommendations for related products and services.

One you have these four steps completed, all you need is traffic.

Step 5: Start getting website traffic.

OK, so you set up your squeeze page with an irresistible giveaway, an opt-in form and a great one-time offer. You have a follow-up emails ready to go out like clockwork. Now all you need is some quality traffic.

While many marketers will tell you to head over to Google Adwords and buy traffic, I do NOT recommend that. There is a decent size learning curve to get traffic from Adwords without spending a lot of money.

Remember, you're in this to make money, not spend money. So you should focus on getting traffic for free. Here's how...

Start spending some time hanging out with other people who have a passion for your niche. You'll find them posting questions, comments, feedback, replies and more at forums in your niche. Just search at google.com for "forum + your niche". You can also try Yahoo Groups and Google Groups.

This is where your action is. When you get there, don't start posting right away. And don't start splashing your squeeze page or website address all over the place. You have to be subtle in these group settings or you'll be labeled a spammer.

Instead, read lots of posts and get a feel for what people need and want. Then help a few people by posting an intelligent response to a question or two. You want to be a credible source when you eventually start to mention your site. First you need to build trust slowly by posting relevant help on a regular basis. Once you've built a bit of a reputation, you can start to mention your website address and the help you have there.

Next search for email newsletters in your niche. Get on the subscriber list and start submitting articles and placing small inexpensive ads in the best ones. This will get you extremely targeted traffic.

Submit your articles to ezinearticles.com and other article directories with your website address in the footer (signature) of each article. (Again, I use SubmitYourArticle.com to automate my submissions across a network of sites. It saves me time and gets me much more exposure.)

I realize this strategy will take a little time, but you may be surprised at how well it works. And it's 100% free!

Once your traffic is flowing and your list is growing, you can take the next step and invite other sites and newsletter publishers in your niche to promote your product/service.

Even if you pay them commissions as high as 50%, you can literally double or triple your income overnight. Remember, you can and should also reciprocate their efforts, by sending a promotion to your list, for their product or service.

There. You have a plan. It's a proven plan that works in just about any niche. Just watch this customer of mine explain how he did it. He built a nice business around this very plan.

I realize it takes some work, and that's precisely why most people never implement that plan. It's human nature to want easy money, not money that takes time and effort. But once you understand that you WILL be earning easy money once you do that work, you may decide to try it.

You have the plan, now all that's left for you to do is get started.

If you want a more detailed plan and help getting it all set up, this free package of mine comes will get you started.

Whether you want to completely phase out your day job like I did, or you just want to supplement your household income, you have to start somewhere.

Why not take this proven plan and run with it.

See ya in a few weeks...
Jim Daniels

P.S. I've just added these three new programs to the member area. A membership plugin for wordpress that works with clickbank, and two really good video training programs on Kindle and Facebook...
 

Be sure to download these programs when you're in the member area!

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