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 "Dang, Jim, you wrote the report I wish I had! This is jam-packed
with the best start-up information a person could have.
Step-by-step info for anyone to start with and build with. Kudos
on an excellent product!
Regards, Chris Upson
buildupyourbiz.com
[Get this plan
book
free by clicking the
gold key at
the bottom of my new
work at home site.]
In today's issue...
The Truth Behind All These
Launch Emails...
Do
you get multiple emails every time a new product or service is
launched in the Internet Marketing arena? I got about 30
messages last week on one program alone, and that's not uncommon.
Today I will reveal the real secret behind all these
"launch" emails and expose a potential flaw in your own marketing plan...
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OK, so what's up with all these launch emails?
Well for starters, did you know that most of the people promoting these products
never even buy the product for themselves? That's right, most of
those "recommendations" are coming from people who have no idea
exactly what they're promoting.
The truth is, they're doing it for the
affiliate commissions. That's why you see so many "launch
messages" in your inbox. In fact, that's why you see so many
emails period. I challenge you to open ten random emails right
now, and count how many of them are trying to sell you
something.
I just tried it and eight were trying to get me to buy
something.
Now I want to share the real truth behind all these "sales"
emails...
They work!
That's right, email marketing really works.
Now I'm not talking about the spam emails you get for cialis and
all that other crap. I'm talking about emails you get from list
owners you know and maybe even trust. That's called relationship email marketing
and
it works as well as ever.
Now the real question...
What about you? Are you using relationship email marketing? Do you
have a growing email list? I certainly hope so, because...
...if
you are not collecting names and email addresses from people who are
visiting your website, you are missing the boat in a big way.
In fact,
it's
amazing to me that more people don't build their own email
lists!
I can only assume it is because it seems like a daunting task
to get it all set up. And yes, it may take you a few hours or
even a whole day, but it is absolutely critical if you plan to make serious
long-term income on the Internet. And here's why...
Most people who visit your website
only do so once. By collecting email addresses you retain and
recycle the traffic you worked so hard to get in the first
place.
I know the word recycle is not one of
those sexy words that makes people sit up and take notice, but
look at it this way...
Imagine if there were a way that each visitor to your site
could be contacted repeatedly, (100% on autopilot) and gently
urged to try your products or services, or products and services
you recommend as an affiliate. Plus, anytime in the future you
could contact all these same people (hundreds or thousands of
them) about a new product or service.
That's what properly building your own
permission-based email list is -- automated follow-up email
marketing and broadcast email marking rolled into one.
Another way to describe it is...
the most profitable
Internet marketing strategy there is.
Next I'll show you how to get your own opt-ins, then I'll
explain exactly what to do with them.
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What's the Best Way to Get
Opt-ins?
Building a responsive email list starts
with collecting
email addresses of people who want to be contacted by you.
The easiest way to build a list is to give away a free ebook or other gift
with a high perceived value.
You
should show a virtual 3D image of the gift, and an easy
opt-in form.
You can do this right on your home
page, or on a pop-up page, or even a squeeze page.
Pop ups are one way many Internet marketers collect names. Contrary to popular belief, popups are still a
viable way to get opt-ins. If you want to try this proven
strategy, just be sure to select a popup creation tool that is
not easily blocked.
Squeeze pages are also quite effective
when done correctly, and can be an integral part of your on line
business. A squeeze page is just a standalone web page
containing some pre-selling info (video works well nowadays) and
an offer - you are trading something of value to your visitor
for the right to contact them in the future.
To simplify squeeze page creation, make a template with your
HTML editor, which you can use over again just by making minor
changes to the information, depending on your present offer.
Again, you need a quality offer to entice the visitor to hand
over her/his information. Preferably, this will be something of
a free nature and should be something that solves a problem for
the visitor. Free reports or ebooks work great and these items
need not be your product but can be products for which you are
an affiliate.
Remember that by using a squeeze page with affiliate products
and services, you acquire the customer information rather than
the affiliate site capturing them first. And that is the goal of
your squeeze page - to help you build your customer list!
As to the technical details of the opt-in forms, it is
really very simple...
If you're like me and somewhat technically challenged, the
easiest way to get those opt-in forms on your pages is by
pasting some html code.
Services such as
WebBusinessWizard
and
Aweber
automate
every aspect of your list building, including the paste-in
forms. I highly recommend you take advantage of one of those
services.
Oh, and remember to keep your form simple. Ask for only the minimum amount of
information needed for the follow up - first name and email
address is all you really need. People are often reluctant to
give up a phone number - especially on the first contact. They
fear being put on lists or being called at all hours of the day
or night. It is important the visitor understand his/her
information will be kept confidential.
What To Do With Your
Opt-ins...
The day you start building your opt-in list you
also should write a series of helpful email messages that will
be sent to everyone who opts in.
This is easier than it sounds. Ideally, you'll want about 20-30
messages, but you can start with a handful in the beginning. The
email messages should sound friendly and personal and should be
scheduled about a week apart.
Write like you
are writing to a friend. Some of the messages should simply say,
"Hey, how's it going? Do you have any questions for me?"
Encourage them to contact you. Forming relationships grows
business and it should be a top priority.
Other messages
will tell them about something they may be able to use. (Using
your affiliate links of course!) This strategy really is quite
simple, and extremely effective. Over the course of a few months
you'll share a variety of quality products and services with
them, that are directly related to their area of interest.
You'll also get to know lots of potential future customers.
Oh yeah, and be sure to personalize each message with the first
name of each person who downloaded your ebook. This is another
feature that is easily implemented with either of those
recommended autoresponder services...
Aweber |
WebBusinessWizard
I n addition to these automated
follow-up emails, you can and should broadcast special messages to your
list as the need arises. While you do not want to overdo it, it
is perfectly acceptable to tell them about a new product you or
a colleague of yours just released. If fact, most of the web's
biggest affiliate profits are realized through this very
strategy.
OK, that's enough for today. You have a lot of work ahead of
you. Why not grab an autoresponder account right now and get to
work building your list! 
To your Internet marketing success...
 Jim
Daniels - JDD Publishing
Creator of
ezWebBusinessBuilder.com
- the world's first View it and Do It software for profiting
from the web.
P.S.
If you need more personalized help through each stage of
growing your business, that's what I do.
Click here to see how I can help you.
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