How to Use META Tags for internet marketing and website promotion

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A Quick Lesson in META Tags.
By Jim Daniels

It is very important to insert META tags into all of your web pages since some of the more popular search engines rely on these tags. (AltaVista and Infoseek to name a couple.)

The META tags you use tell the search engines two things...

1) The description of your web page(s).
2) The keywords relevant to your page(s).

If you know html, you probably know how to use meta tags. However if you're using one of the many web authoring software programs now on the market, inserting META tags can be tricky.

As a Microsoft Frontpage user, I fall into that category. Therefore I'll use my own experience as an example.

The newest version of FrontPage lets me edit html code from inside the program. No problem. However the previous version and many other web authoring programs do not offer this option. Here's how I accomplished the feat.

Using Windows Notepad, I opened up each .htm file in my Web and inserted the following lines of text between "<head>" and "</head>".

<meta name="description" content="My Page Title">
<meta name="keywords" content="my keywords">

Naturally, you'll be replacing "My Page Title" with "your page title" and "my keywords" with " your keywords" relevant to your pages. Leave the rest of the text as is.

If you haven't done this on your web page(s) I suggest you do it today. There's no doubt you'll receive better ranking in the search engines that use META Tags to index pages.

Note: For more details on how we've managed to turn effective meta tags into higher search engine ranking, get our book Insider Internet Marketing.

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