In today's newsletter...

Right after today's top sponsor message...

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In a nutshell, it is the ability to get your marketing messages out to mobile devices, using SMS technology, otherwise knows as text messaging.

I'm not talking about spamming text messages out to cell phones, I'm referring to a building a permission based list of people who want your messages. This can be done in one of two ways...

1. Via signup forms at your website that include a field for a cell phone number

2. Via "mobile keywords" that people text to your "short code" mobile number after they see it advertised somewhere, such as at your site or on radio, tv, print, email, etc. (You know, like text "freebies" to 69302 for free web business products.)

This technology circumvents the growing problems with getting opt-in emails through spam filters and into recipients email boxes.

Text messages are getting somewhere near 90% open rates which trumps the less than 25% open rates of even the best email lists.

That's exactly why more and more businesses are moving toward this technology. And it is also why you'll be seeing a LOT of related offers from Internet marketers this year and beyond.

As I mentioned, I had three such offers in my email inbox this morning. Two of those three offers were from well-known marketers offering a web based service that  facilitates mobile marketing.

After further investigation though, I discovered that their new sites were merely "white label" versions of a service called Trumpia.

After this quick sponsor message from yours truly, I'll tell you all about Trumpia and why it's catching on like wildfire.

But no matter what anyone tells you, it takes work and dedication.

If you're not afraid of some hard work, come read my web-based guide at make-a-living-online.com -- no opt-in necessary -- I explain everything you need to know right at the site.

~ Jim Daniels

It is surprisingly affordable and even offers a free trial.

I recently took the free trial to see how easy it was to use. To my surprise, I had a web page up and collecting info in about 25 minutes.

I used Trumpia to build a free alert service where I'll be giving away some of my products for free.

It was easier than I expected, especially since I selected one of the predesigned templates for my page. (I may eventually add the form into my site for more continuity, and they make that easy to do as well.)

Anyway, I'd like you to take a second and see the result of my 25 minutes work.

You can see my page here.

(It is live and you're welcome to sign up there if you want.)

I think you'll agree that the interface is sharp and the service easy to use. And the possibilities from a marketing standpoint are endless. You can use it to send out coupons, gifts, appointment reminders, special offers, and well, just about anything that your clients or prospects might consider valuable info.

I think this may be one of those technologies that makes a big difference for a lot of businesses. After all, cell phones are rapidly evolving into full blown hand held computers, and people are on them all the time now. I know I surf the web constantly on my iPhone and I see more and more people attached to their handhelds like they are some kind of electronic security blanket.

Growing a list of clients and prospects you can reach in an instant, is comparable to the early days of email list building. Those of us who got in early and grew really large, targeted lists, really did well. (Of course you need to offer value to your list members too!)

There is one caveat to mobile marketing you need to be aware of though...

It is something most "experts" selling you info on this technology are not sharing upfront. While text message and Instant message open rates may be 90%, the difficult part is getting people to part with their cell phone numbers. Actually getting OPT-INS at a website where people include their cell numbers can be VERY challenging. I can certainly understand why. After all, who wants to fill out a multi-field form only to be rewarded with the possibility of a deluge of marketing related text messages!

Therefore, rather than using opt-in forms, the best way to grow a database of prospects that includes cell numbers is to offer something EXTREMELY ENTICING, then simply ask prospects and clients to text your keyword to your short code. For example, "text 'freebies' to 69302 for free web business products."

In my opinion, the best way to use this strategy is when you have a client in front of you. For instance, as they leave your auto shop you can tell them they can get a coupon for half off their next oil change if they send a quick text to your short code.

This is quicker and easier than having them fill out an optin form and they are more likely to do it since you have their trust and attention at that moment. You can also use your keyword and short code in advertising both online and off. For instance, a major sandwich shop chain offers a coupon via text message at their home page.

Trumpia is already making quite an impact for some businesses using strategies like that. The following link to their blog contains some case studies showing the different ways their clients have been getting "instant" results: (pun intended)

More Live Examples

If you would like take Trumpia for a test drive, use my affiliate link below and you'll get DOUBLE the number of emails, instant messages and text messages. The promo code is "bizweb" and it should be automatically entered when you sign up at this URL...

Test Drive Trumpia

That's it for today's gazette. See ya in a few weeks...

Jim Daniels - Creator of ezWebBusinessBuilder - the world's first View it and Do It software for profiting from the web. If you need ideas for a web business, you won't believe how easy that software makes it.