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starting your web business.
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In today's issue...
"A Newbie's Business Checklist"
By Jim Daniels
Do you consider yourself a newbie to web business? If so,
this issue is for you.
I've put together a checklist containing the ten essentials of any online business.
I suggest you
print this checklist and keep it at your desk. As you accomplish
each item in the list, you'll see your profits steadily
increase. Before you know it you'll be
earning a full time income from the web!
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On with the checklist. Remember,
you do not have to do these all at once. Work your way through the
list one step at a time. Once you have
every item on this list, you should really be seeing some
steadily growing profits...
A website with your own domain name
A professional-looking website is a must in order to make a go
of an online business. A domain name at a mere
ten bucks or so a year tells potential customers you're serious
about business. As for the site itself, you can create it with a website
template and a
free html editor if you're handy with the computer. If
you're not, you can have your pre-designed template customized
by professional "template
tuners".
Proprietary
products and services
The best way to the highest profits is to offer at least one product or service that you own
the rights to. Either create something that the market demands
or purchase exclusive rights to something. This is an area that
stumps many people but if you use your imagination and draw on
your past experiences, job and even hobbies, you may be able to
come up with something. As you consider ideas, you can
do a little
keyword research and see if anyone is searching the web for that
topic. This will tell you if there is an interest in your
subject.
A
merchant account and secure credit card ordering
In order to make a serious income online, you MUST be able to securely
accept credit card orders. You can do it with a merchant
account of your own, or use a service like
2Checkout or
Paypal. Or, if your product is digital, you can use a service
like
Clickbank.
Effective sales literature
While a professional website and a great product are important
to your success, every business expert agrees on one thing... it
is the marketing that will make or break your business. The web
is filled with superb websites containing outstanding
products and services, that never make a profit. An effectively
written sales letter could make the difference for many of those
site but the owners simply do not realize that. If you are not
versed in writing sales copy for the web, get a
book on it or
hire a professional, proven copywriter to do it for you.
Website traffic
Obviously you'll need website traffic before you can start
making any money. There are tons of ways to get traffic without
paying much, if any money. Some of the best strategies I've used
include free traffic networks, search engines, link swaps,
affiliate programs and article/content sharing. All these grass
roots strategies can bring targeted traffic, often at no cost.
If you want more details on these strategies, you'll find them
in
last week's
BizWeb eGazette.
(More after this important message.)
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Your
own opt-in list
Growing an opt-in email list is absolutely essential to your
long-term success online. The best way to grow a list is by giving away something of
value such as a free ebook, email course or even a newsletter. A
combination of all three works best for me, as it has grown my
list to more than 150,000 subscribers. Your list will be your
bread and butter. Not only can you use it to form relationships
with your potential clients, you will be able to announce new
products and services and affiliate products and services.
Great customer support
You'll need to find a way to help your clients one on one. If
you can do it yourself, that's a great way in the beginning.
Eventually you should consider using a virtual assistant or a
help desk so you can concentrate on other business aspects such as
marketing.
An
affiliate program
Call it what you want -- an affiliate, associate or reseller
program. Your site needs one! This allows other businesses to
refer customers to your site and earn money. In turn, your
marketing efforts are multiplied over and over. It's like hiring
a giant sales force and paying them only when they make sales!
Joint
venture partners
Having an affiliate program in place is only the beginning. You
need to fill that affiliate program database with
super-affiliates! You can do that by regularly contacting
potential partners and "making deals" with them. You promote
their product or service and they promote yours. Give them a
complimentary copy of your product and offer them a special
commission rate. Let them know you will reciprocate their
efforts. Joint ventures are a two way street and there are an
unlimited number of potential JV partners out there. Never stop
looking!
Add-on
products and services
You should regularly offer your customers products and services
related to your own. Your best bet is to offer the products and
services of your affiliates, as it is a great way to return the
"favor" and create lasting business relationships. Also try to
mix in products that create residual income for your company,
such as web hosting services or software.
There you have it -- a checklist
of web business essentials. I suggest all newbies print this checklist and
keep it at their desk. As you accomplish each item in the list,
your business will be growing right along with your bank account
balance!
See ya in a few weeks...
Jim Daniels - JDD Publishing Co.
P.S. Before you spend ANY money on
your new Internet business, grab a copy of my special
work at home report -- it shoes you each step you need to
take .
P.S.S.
I'll even let you bypass the $97
order form. Just use the
Gold Key at the site and it will bring you right to
the download area.
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