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In today's newsletter...
Niche Finding Secrets The
Gurus Use -- But Keep To
Themselves...
Finding just one good niche can make you a
fortune online. But in order to find those hidden, super
profitable
niches, you need to use some secret techniques that most gurus
never reveal.
Today I'll share them with you.
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If you remember from last week's
gazette, I discussed how
to get started researching a niche on the web. Here's a quick recap
of that process:
1. Choose a topic you like, have experience with or are
interested in.
2. Take the main keyword from this topic and plug it into a
keyword research tool.
3. Look at the search count. If
about 1,000 searches a day are performed on that keyword, it
could be good niche.
Those three steps will help you identify a potentially
profitable niche online. But there are some key components
missing from that three-step technique.
Firstly, there is no research into the competition. No step is
taken to discover how strong a competition you face in that
niche.
Secondly, there is no research into long-tail keywords.
Long-tail keywords are defined as keyword phrases of at least 4
words (the more words, the better). Every marketer knows the
importance of long-tail keywords. Long-tail keywords can lead
you to lucrative sub-niches.
Thirdly, there is no research into the tendency of the searchers
to buy. It's not only a matter of whether the searchers have
money or not. Some people in a particular niche market may have
money but are not intending to buy anything.
So here's the rest of the puzzle -- the detailed blueprint of
exactly how the gurus do their own niche and keyword research:
Step 1. Examine your own interests, abilities, knowledge,
experiences. Anything from these may be a potentially good niche
to market to.
Step 2. Identify what's hot in the market i.e. what is currently
the most talked-about thing, what's buzzing or new in town. Is
this a potential niche?
Step 3. From the above two steps, identify potential niches.
Then run these potential niches through these 'filters':
a. Are people in this niche ready to buy and not merely
information seekers or looking for freebies? For example, 'how
to score an 'A' in your SAT examination' would probably not be a
very lucrative niche because it would interest only students who
may not have the money to buy anything much.
b. Is there a problem that the people in this niche cannot solve
themselves? Any niche involving technical expertise would nicely
fit into this criteria. For example, 'how to solve Windows Vista
registry problems' would likely be a good niche because very few
people are technologically competent enough to deal with these
problems.
c. Do the people in this niche have an urgent crisis that needs
to be overcome? The more urgent the better. For example, 'how to
stop your teenager's drug habit' is an extremely urgent crisis
that begs for answers. Another example would be 'how to save
your marriage when on the brink of divorce'. You may be shocked
at how well information in categories like these sells.
d. Is there an 'evergreen' need in this niche that is not a just
a fad? 'How to improve your golf swing' is an evergreen need
compared to 'strategies for World of Warcraft' (World of
Warcraft is a PC game). Once the fad for World of Warcraft is
over, the market in this niche dries up.
Obviously, the more 'yes' answers you get to the above questions
the more potentially profitable a niche is.
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Step 4. Once you
have identified a potentially profitable niche based on the
steps above, it is time to look for some long-tail keywords.
These long-tail
keywords will reveal some sub-niches which you can further
profit from. For example, if you type in 'golf swing' into
Wordtracker, you would get a whole list of related searches.
Look for keyword phrases with four words or more. Some of them
are 'stack and tilt golf swing', 'biomechanics of golf swing',
'what is the proper weight distribution during the golf swing'
etc.
Step
5. To find out how much competition there is in this niche,
simply type in all the keywords you have into
Google's free
keyword analysis tool.
This tool will give
you the estimated advertiser competition (which is the same as
marketer competition), average search volume for the previous
month and average monthly search volume. The great thing is that
this tool also gives you synonyms for the keywords which means
you get more keyword suggestions. You identify keywords with as
little competition but as many searches as possible.
Of course, once you have identified a solid
niche, you need to do some real-time testing to be sure it will
be profitable. The easiest way to do that is to promote an
existing product or service as an affiliate. That will save you
time over actually creating a product of your own. You'll also
save time since you will not need to create your own website.
You can just get started promoting the affiliate site. All
you'll need next is website traffic.
You can get traffic quickly using Google's
Adwords advertising. $50 should be enough to test your new niche
for profitability. If your test proves profitable, you can then
ramp up your promotions using more and more long-tail keywords.
Or better yet, create you own product or service for that same
niche and get affiliates promoting for you!
If you would like to try this entire plan,
don't do it without some expert advice. I recommend this low-cost
training course which will walk you
through every step of niche discovery and PPC advertising. (If it is closed to new members when you get
there, leave your name and email address. New spots will be
opening soon. While you're waiting you can use the steps above
to start your keyword research.)
In closing...
The steps above represent a much more complete way of niche
discovery. This is how the gurus do it, and how you should be
doing it too! You will not only find hidden and profitable niches but also the
relevant keywords that go with these niches. By doing this you'll
save days or even weeks, that can be wasted when entering the
wrong niche.
 To your online marketing success,
Jim Daniels - JDD Publishing
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