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In today's issue...

A quick message from the editor:

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Over the years I have heard from many marketers who've gone through some very lean times. In every case they lacked that crucial component -- the list!

So what about you? Do you have a growing email list? I certainly hope so, because... if you don't collect names and email addresses from people who are visiting your website you are missing the boat in a big way.

The reasoning behind that statement is so simple it's amazing more people don't get it....

Most people who visit your website only do so once. By collecting email addresses you retain and recycle the traffic you worked so hard to get in the first place...

I know the word recycle is not one of those sexy words that makes people sit up and take notice, but look at it this way...

Imagine if there were a way that each visitor to your site could be contacted repeatedly, (100% on autopilot) and gently urged to try your products or services, or products and services you recommend as an affiliate. Plus, anytime in the future you could contact all these same people (hundreds or thousands of them) about a new product or service.

That's what properly building your own permission-based email list is -- automated follow-up email marketing and broadcast email marking rolled into one. Another way to describe it is... the most profitable Internet marketing strategy there is.

What's the Best Way to Get Opt-ins?

Building a list simply entails collecting email addresses of people who want to be contacted by you.

The easiest way to build a list is to put opt-in forms on your most visited pages. It is important to put your form near the top of the page so people can see it.

Giving away a free ebook or other gift with a high perceived value is a great incentive for people to opt-in. Also be sure to let them know you'll be sending more valuable information their way.

Squeeze pages are also quite effective when done correctly, and can be an integral part of your on line business. A squeeze page is just a standalone web page containing some pre-selling info (video works well nowadays) and an offer - you are trading something of value to your visitor for the right to contact them in the future.

To simplify squeeze page creation, make a template with your HTML editor, which you can use over again just by making minor changes to the information, depending on your present offer. Again, you need a quality offer to entice the visitor to hand over her/his information. Preferably, this will be something of a free nature and should be something that solves a problem for the visitor. Free reports or ebooks work great and these items need not be your product but can be products for which you are an affiliate.

Remember that by using a squeeze page with affiliate products and services, you acquire the customer information rather than the affiliate site capturing them first. And that is the goal of your squeeze page - to help you build your customer list!

Whether you are using opt-in forms on web pages, popups or  squeeze pages, the key to getting opt-ins is to keep it simple. Ask for only the minimum amount of information needed for the follow up - first name and email address is all you really need. People are often reluctant to give up a phone number - especially on the first contact. They fear being put on lists or being called at all hours of the day or night. It is important the visitor understand his/her information will be kept confidential.

(More after this important message from the editor.)

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Single or Double Opt-In?

With the amount of spam people receive these days, it is best to have a double opt-in list. What double opt-in means is that people who enter their contact information into your sign-up form must then also confirm they want to be a part of your list by confirming via a reply email as well. This way if someone goes around entering someone else’s email address they will not receive additional messages from you unless they've confirmed their opt-in.

By building a quality double-opt in list you will have a more responsive audience for your offers. A lot of people find that building a double-opt in list harder to build, but in the end it saves everyone a lot of hassle. You are not sending spam to people who don't want your emails, and people who are receiving your emails will be more likely to respond to them.

What To Do With Your Opt-ins...

The day you start building your opt-in list you also should write a series of helpful email messages that will be sent to everyone who opts in.

This is easier than it sounds. Ideally, you'll want about 20-30 messages, but you can start with a handful in the beginning. The email messages should sound friendly and personal and should be scheduled about a week apart.

Write like you are writing to a friend. Some of the messages should simply say, "Hey, how's it going? Do you have any questions for me?" Encourage them to contact you. Forming relationships grows business and it should be a top priority.

Jim Daniels - JDD Publishing

Creator of ezWebBusinessBuilder.com - the world's first View it and Do It software for profiting from the web.

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