For those of you still wondering if
Pay-Per-Click profits are really possible, I want to share
something I learned at PPC Classroom. In my opinion it's what
keeps most people from PPC success.
It's the key to success with PPC, and it's right after this
quick sponsor break.
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The first thing I learned at PPC Classroom is that it's all about going WIDE with your keyword lists.
This is something I really didn't understand about PPC
advertising when I got started. And it sometimes takes a while
to apply it to certain niches. But it is imperative that you do.
Perhaps the best explanation I've seen is from Amit Mehta's
blog. Amit is the co-founder of PPC Classroom that has been
creating countless work-at-home successes since it opened just a
few short months ago.
In Amit's blog he explains the "failure to go wide" as one of the biggest reasons that so many affiliates
are struggling -- he calls it clone thinking.
He explains...
Most affiliates do their marketing like they’re following some cookbook
recipe.
In particular when it comes to keyword research, they’ll go into
a market like dog training. They’ll start by brain storming some
possibilities :
dog training
train dog
dog behavior
dog obedience
and maybe a few more
They most likely got these right from the sales letter of the
dog training ebook. Then they’ll put these into a keyword tool
like wordtracker, and finally throw the results into separate
adgroups. After running the campaigns for a few days they’ll
discover that the keywords are too expensive and bid them down
to the second page.
After optimizing the campaign for 3 months, they’ll think :
“Damn! What am I doing wrong, I making 5 sales a day, with 50%
ROI. How are these super affiliates making 50 sales a day with
100% ROI?!?”
Well here’s a tip, if you follow the same cookbook recipe to
keyword research as everyone else then you’re going to face
fierce competition and low profit margins (if any at all).
I'll share all the details on the 'super-affiliate approach'
to this niche, right after
this quick break.
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If you want to be a super affiliate you have to think outside
of the box, especially when it comes to keyword research.
Here’s how I would tackle this market:
Dog Breeds
airedale terrier
akita
australian shepherd
basset hound
beagle
bichon frise
bloodhound
boston terrier
boxer
brittany
bulldog
bullmastiff
cairn terrier
cavalier king charles spaniel
chesapeake bay retriever
chihuahua
chinese shar-pei
cocker spaniel
collie
dachshund
doberman pinscher
english springer spaniel
german shepherd
german shorthaired pointer
golden retriever
great dane
great pyrenees
labrador retriever
lhasa apso
maltese
mastiff
minature pinscher
miniature schnauzer
newfoundland
papillons
pekingese
pembroke welsh corgi
pitbull
pomeranian
poodle
pugs
rottweiler
saint bernard
scottish terrier
shetland sheepdog
shih tzu
siberian husky
vizsla
weimaraner
west highland white terrier
yorkshire terrier
Dog Problems
aggression
anger
bark
barking
biting
chewing
crying
digging
flatulence
house break
house breaking
house training
jealousy
jumping
litterbox train
litterbox training
nipping
paper training
potty train
potty training
seperation anxiety
toliet train
toliet training
whining
chasing
begging
leash pulling
leash training
growling
Now the first row is a large list of dog types, including
synonyms, such as canine, k9, and of course puppy. The second
row is a huge list of all possible dog behaviors.
Multiply the first column by the second column and you have a
highly targeted keyword list with broad reach. (This
free tool combines them for you.) This is how a
super affiliate would approach this market.
This is how a super affiliate makes 50 sales a day and 100% ROI.
That is, by not just bidding on more keywords, but a much
broader reach of keywords.
When you're ready to make a serious run at affiliate profits,
grab the free DVD from PPCClassroom2 - you'll get the entire
course for free. It's one of the best courses I've taken in a
long time. Just click the DVD below to claim yours today.
S
