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"Print Advertising"
By Jim Daniels

In addition to advertising your business online, it's important not to forget about advertising in the real world.

Advertising in the real world does not have to be an expensive endeavor. There are many specialized publications that pertain to just about every business, occupation, sport and hobby.

The advertising rates are substantially lower in these specialty publications even though the circulation is not as large as the major magazines and newspapers. Readers of these smaller publications consist almost exclusively of your target audience!

If you plan to utilize traditional advertising, you should get a handle on the media resources by checking out Standard Rate and Data Services (SRDS) on the web: http://www.srds.com/index.html (Be sure to bookmark us before you go, so you can find your way back!)

SRDS publications and directories have been the foundation of every solid media buy for more than 78 years - they are the "meeting place" where buyers and sellers of media converge and millions of dollars are exchanged daily.

Their innovative e-kit provides electronic access to media kit information for the leading publishers of business publications, consumer magazines and newspapers. These directories list business, technical, and trade publications categorized by markets served. You will find it very helpful when you are trying to decide where to advertise.

A few more resources for traditional advertising include:

http://www.tradepub.com/
The premier internet service for professional trade publications. Great for finding and subscribing to quality professional magazines.

http://www.magamall.com/
Magazine Newsstand displaying hundreds of Newsstand magazines and features more than 1,000 magazine publications available to consumers today. You can search for a magazine publication by title or by category.

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