I'm sure you've heard the term Web 2.0 a lot lately. The term
itself does not mean that the software running the web has been
upgraded. Web 2.0 simply refers to a changing use of the web -
to an increasingly social platform, driven more and more by the
Once you understand the concept, you can use this phenomenon
to help your business. Today's gazette shows you how...
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Imagine if one of your friends told a group of her friends
about your newest blog or website. Now imagine each of those
friends, in turn, telling some of their friends. And so on.
Pretty soon your website traffic would be flowing steadily and
if you knew what you were doing, you could make a comfortable
income from all that traffic. This is exactly what is happening
to many websites thanks to a handful of social web 2.0
There's no doubt about it, the emergence of this social web
provides opportunities for viral marketing that never existed
before. Think of it as Web 1.0 "forum marketing" on steroids.
If you'd like to get involved with this aspect of web
marketing, here are the top resources that will help you get
Note: Before jumping to social websites to launch your viral
adventure, make sure your site is both monetizing traffic (via ad
sales or product sales) and make sure it is social web
"friendly". One way to accomplish both of these goals
is to offer an affiliate program so your visitors can earn money
by telling others about your site. A contest
that rewards the top "inviters" with prizes is also a good idea.
Once your site is ready to roll, visit the following sites and start
telling the world why your site is a big deal...
1. Digg. This is a community based news popularity web site. If
your article hits the front page of Digg, you will get thousands
of visitors and some of them will eventually become your
regulars. Study the types of articles that end up on the front
page of Digg. Then write your own articles targeted to Digg
2. Squidoo. At Squidoo you create "lenses"
(a Web page) about any topic. You can create as many lenses as
you want and you can embed external links in your lenses.
Squidoo lenses also have good search engine credibility. So,
your sites will get some good external in-bound links for free.
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3. Delicious. Google "Del icio us" to get the
url because it is not a dot-com domain. It is a social
book-marking site to store your bookmarks online. You should
build a network of friends at this site and study their book
markings to assess the type of articles they prefer to bookmark.
Tailor your articles to mimic the article style your network
4. MySpace is the ultimate social website because of its
sheer size in terms of visitors. If you have lots of friends who
have their MySpace pages, create a niche network community in
MySpace with common interests. Post teasers of your interesting
articles in your MySpace page with links to your full article.
Ask your friends to write comments on your postings.
5. LinkedIn is an online community of experienced professionals.
Create your account at LinkedIn and network with professionals
in your fields. Offer some free services for other professionals
in your network and solicit their recommendations. All
recommendations appear in your profile. LinkedIn provides great
opportunity for someone to find your business or services.
Other sites worth exploring for viral opportunities are Flickr
and YouTube. Both the sides accept multimedia (photos for Flickr
and videos for YouTube) content. These sites are good for
establishing your brand by regular posting of theme oriented
Finally, click this button...
and you'll find a great list of social bookmarking sites. These
are the sites where you want to start spreading the word about
See ya in a few weeks...
Jim Daniels - JDD Publishing Co.
P.S. Before you spend ANY money on
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