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In today's issue...
How
The "Trust
Factor" Affects Your Web Business...
Do a search at google.com for "internet marketing expert" and
you'll find more than fifty-four million (yes, that's 54,000,000) web pages listed.
Wow. That's a lot of experts. I wonder how many of those 54 million
really know their stuff.
Heck, do a google search for anything you need or want and
you'll find thousands, if not millions of choices.
So which experts do you believe? And more importantly, which
merchants can you trust?
Time out for a
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That's the question millions of potential customers want to
know!
Who can they believe? Who can they trust?
What website will not rip them off or leave them for dead after
they get their money?
As a web business owner myself, I hate to have to admit this,
but... making purchases from unknown vendors on the web can be a
real crap shoot. There are far too many cons, scams, cheats,
hacks and just plain old bad businesses on the web.
And because of that, TRUST is probably the biggest obstacle any
website owner has to instill in their visitors. Yes, trust is
the first thing you have to earn in order to make sales on the
web.
Is your site doing a good job of instilling trust in the minds
of visitors? Do you even know what it takes to really get the
job done.
Here's an example of how...
Go to amazon.com - one of the web's largest Internet-only based
retailers, and look for any product you might be interested in.
When you get to the product page, more than likely you'll find
one thing prominently displayed...
Customer comments.
Why does Amazon.com include these with nearly everything they
sell? It's a simple theory. People are more comfortable
purchasing when they can first read what people like themselves
think about the product. It makes them feel more at ease knowing
not only that other folks like them bought it already, but
exactly what they thought of it.
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Simply put, a few good customer
testimonials can increase sales literally overnight. But you
have to do it right. Here are some tips on using "customer comments" at your
website...
 Make sure testimonials
at your site are specific and not generic in nature. Generic
testimonials are not as believable as detailed comments.
Be sure to get
permission from your customers to use the testimonials.
Include the customer's
full name and some contact info if they'll let you.
Use customer comments
everywhere. Sprinkle them throughout your website, sales letters
and ezines. Set up a whole page of letters like I have
here - and then take your very best one or two
testimonials and put them on your most prominent pages. I did
this recently at my bizweb2000.com home page and saw an instant
increase in conversion.
Consider the top three
or four reasons your potential customers may be hesitant to
order. Then get customer comments up that address those issues.
Getting testimonials is not hard if you have a good product or
service.
Consider using audio and
video testimonials. When people can hear or see other customers
explain why they liked your product, it packs an extra punch.
More and more sites are finding that audio and video
testimonials can increase sales sharply.
If you are an affiliate
marketer recommending products and services, you can and
should still use testimonials. And you can get them directly
from the merchant's product sales page. You should get
permission from the merchant first but that should not be a
problem.
OK, let's wrap today's tip up with a quick summary...
The web is still like the wild west of old -- full of snake oil
salesmen. If you want to establish your web business and earn
steady, reliable income, you need to earn the trust of your
potential customers. And letting them read great comments from
your best customers is a great way to do that. So do it,
and do it over and over. You may be surprised at the results.
See ya in next month...
Jim Daniels
 Jim Daniels - JDD Publishing
Creator of
ezWebBusinessBuilder.com - the world's first View it and Do
It software for profiting from the web.
P.S. You have permission* to reprint
the article above. Use it in your ezine,
at your website or in your newsletter. The only requirement is including the
following footer with it...
* Article by Jim Daniels of JDD Publishing, visit Jim's
ezWebBusinessBuilder.com to start your own Internet
Business Today. Reprinting this article is permitted with this footer included.
Beginners: Read This Before You Leave
The past few months I've been receiving some rather large
payments from Matthew Glanfield. I mean some BIG payments. Out
of curiosity I logged into my affiliate account and saw...
Total Commissions:
$7099.66
What's funny is, most of that money was for something I never
even promoted! That's because Matt's program pays lifetime
commissions. It's starting to dawn on me that this guy's sites
really work.
If you are a beginner looking for a way to get started with
affiliate marketing, I can't recommend
Matt's new program enough. (But don't go there unless you
are seriously ready to take action.)
Jim Daniels - BizWeb eGazette
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