working my way through your new
ezWebBusinessBuilder and what I'm going to say
about it is the highest compliment I can pay; it is one of the
VERY FEW programs I have purchased for which I am NOT applying
for a refund, for the simple reason that it DELIVERS exactly
what you say it does! Do you know how rare that is??? Most of
the stuff out there-99%-is just re-hashed information. What you
provide is new and EFFECTIVE. I recommend it to anyone as being
SUPERB VALUE! "
Cornwall, United Kingdom
In today's issue...
How to Create a Course or
By Jim Daniels
Have you ever considered creating a course or tutorial on a
topic that you feel passionately about? If so, you might be
confused or even overwhelmed at the idea of getting started.
Fortunately, there is a proven process
available to help you complete the task.
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To create a course, one proven
model to use is the ADDIE approach. (You can actually find that
term at wikipedia.org.) The ADDIE model is not a template or a
document; it is rather a process to assist you in creating your
course most efficiently. This proces is used by many
instructional designers and training developrs.
The five steps of the ADDIE process are: (A)nalysis, (D)esign, (D)evelopment,
(I)mplementation and (E)valuation.
During this step you take time to think about your intended
audience. Your goal in this step is to identify the gaps that
you hope to fill with the course you are creating. You do not
want to create a course that is too easy which could become
boring to your students. You do not want to create a course that
is too difficult which could become frustrating to your
Start your analysis by asking these types of questions: Who are
the people in my intended audience? What are their needs
concerning this topic? Do they have any prior knowledge of this
topic? Do they know and understand the jargon or technical terms
for this topic?
Once you have answered these and additional questions you may
have concerning your audience, you can then begin to formulate
your objectives. Your objectives will indicate exactly what your
learners will know after taking your course. If you have
analyzed your audience deeply enough you will be able to
identify any objectives that will be unnecessary or that need to
be included for this particular audience.
You can have one or more objectives and each should be stated as
At the completion of this course, the student will be able to
[indicate what they will be able to do here].
For example, for a web design course one objective would be
"At the completion of this course, the student will be able to
add an image to a web page."
This is the main part of the process. This is the step where you
begin to write your content for your course. Using the
objectives you defined in the Analysis stage, you focus your
content around meeting those objectives. As you write content,
always ask yourself, "What objective does this block of content
Start your design process by asking these questions: Considering
my objectives, what is the best way to organize my content?
Should I include activities and exercises? How should the
content be presented to the learner? How will I know if the
student has learned what I have taught? What is the best
delivery format for my course?
Your answer to these questions will help you select how your
instructional pages will look, the layout of text and pictures,
navigation through your content, what types of activities you
will have and how you will evaluate or test learners' grasp of
One big issue to resolve is the delivery format. Consider what
format would work best for your course. The best choices include
an instructional ebook with text and pictures, a private
member-only website with web based tutorials, or an audio or
video based presentation. Whatever option you choose will have
some effect on your design - and your design may have an effect
on course delivery. You will need to closely examine the
relationship between design and delivery for your particular
For example, a course on beginning web design might be presented
in self-paced online format. Examples of HTML code and samples
can be provided in a text format. Learners can review their
results by checking their webpage to see if their page was
created properly. However, a course in sales copywriting might
be delivered better via a video presentation, with students
following along as the expert crafts some actual copy.
(Continued after this important message.)
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Ideally, if you spend most of your time in the Analysis and
Design steps, the amount of time needed in Development is
drastically reduced. At this point, most of your content should
have been written, however some content may be created in this
step. In Development you begin to create your course, be it an
ebook, video presentation, etc. You may or may not personally
take a part in developing the course depending on your delivery
If you are not personally creating the course, you will receive
a prototype from the developer. At this time, you would review
the prototype to make sure that your design has merit and make
any necessary adjustments.
This is the step you have waited for. Finally delivering your
course to the learners! Depending on your delivery format, this
step is your product launch or course roll-out.
While I could spend hours writing
about how to successfully launch a product on the Internet, I'll
reserve that for another issue of this newsletter. In fact,
there are product launch formula courses available online that
teach some of the finer techniques of launching a new course. I
suggest you find a good one and implement the strategies
Once your course has been delivered, regardless of the medium,
you must evaluate, evaluate, evaluate! This is not the
evaluation of student progress in your course, but rather an
evaluation of your content, design and delivery.
Ask these questions during your evaluation: Are the students
enjoying taking my course? Did the students reach the learning
objectives? Where can I make improvements to content, activities
and delivery of my course?
The goal here is to understand whether you are meeting your
objectives with your content and providing a course that is not
boring and not frustrating to the learners. Once your evaluation
is complete, take the information you have learned and revamp
your course to fulfill any deficiencies you may have uncovered.
When the new course is ready, you can re-launch is as version
There is great satisfaction that comes with writing and
delivering a course or tutorial. You may choose to create a
course to sell for profit, or simply because you love a
particular topic. Regardless of topic or your motivation to
create a course, the best advice for course creation without
frustration is to use an instructional design model, such as
ADDIE, spend considerable time in Analysis and Design and
Evaluate and update your course.
That's it for today's gazette.
See you in a couple weeks.
To your success,
JDD Publishing Co.
If you think you'd like to try your hand at making a living from
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