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Web Business Coach Jim Daniels shares his website promotion experiences.

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         March 31, 2011               Circulation: 144,414                   

In today's newsletter...

Jim's Design Shortcuts

Perhaps one of my weakest skill sets is design. Website and especially images such as headers and ebook covers really give me fits.

Luckily, I've found some shortcuts to making sites and images that help monetize my business.

I'll share them with you right after this quick sponsor message...


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Website and image design is a real hassle without the right tools.

There are quite a few "shortcut tools" you may never have heard of for website design, website graphics, web page headers, virtual ebook covers and more. These are tools I use every day in my business to save time and earn more money. (I guarantee you've never seen a couple of these.)
 

Shortcut #1: WYSIWYG

Websites are made from html code. But I can't build a decent website using html code to save my life. That's why I rarely use html. Instead, I build all my sites using a WYSIWYG program. That stands for What You See Is What You Get.

The WYSIWYG program I use is Frontpage, which is a old program from Microsoft. But there are lots more WYSIWYG programs on the market nowadays and many of them are free.

If you need a decent WYSIWYG program, the free Mozilla Compozer or NVU programs are both solid choices. But the next one I'll be switching to is the more robust XSitePro WYSIWYG program being talked about here.
 

Shortcut #2: Website Templates

Not only am I html and css incompetent, even when using a WYSIWYG program I couldn't make a website from scratch to save my life. So I reply on templates, or pre-built web page designs.

This site you're at now started as a template from templatemonster.com - I got it for about $30 some five years ago and now have hundreds of web pages built with it. Each week I simply open the template in my WYSIWYG program and type in the new content.

There are lots of places to get templates on the web and programs such as that one mentioned above, XSitePro comes loaded with countless templates for just about any niche you can imagine.
 

Shortcut #3: Custom Image Design

An attractive website contains professional images and graphics. While it's tempting to simply search through Google images and "borrow" what you need, most images are copyrighted and the best graphics are expensive.

While I get many images with my Frontpage program, they are limited in scope. So for marketing style images I use pre-purchased image packs. The packages have many images I can use as is. In addition, I can customize the images using a free program called Gimp, or with Photoshop Elements, a lower cost version of Adobe Photoshop.

Another custom image design tool I now use is my web-based 2-Minute Graphic creator. This is something I had installed on my server to speed up the process of creating the most important graphics for my sales letters. These include those snazzy graphic-style headlines you see most experts using, custom add to cart buttons and even guarantee seals.

To see how this tool works, check out this quick video...

At the end of today's issue I'll give you a chance to get the image packs I use, and access to my web-based graphic creator at deep discount.
 

Shortcut #4: Header Graphic Creators

Most website templates have headers built in. The header is the very top area of most web pages. It usually contains your logo, images and slogan. (See the young couple at the top of this page - that's the header area.)

Building these custom headers can be a real pain in the you know what, unless you use a template based system such as XHeader Pro. XHeader pro is a free program that takes nearly all the work out of creating professional headers.

To see an example of the types of headers you can build using Xheader pro, check out contractor-liability-insurance.org and look at the header. I built that in literally 3 minutes. (You can get a lot fancier with this software if you want, but sometimes speed trumps beauty and that looks pretty decent for a rush job.)
 

Shortcut #5: Ebook Cover Creators

If you want to sell more copies, or even give away more copies of an ebook, you absolutely need a virtual cover image. But a poor quality image will actually have the opposite effect - it will reduce your results significantly.

While you may have heard the old saying, you can't tell a book by it's cover, the web wasn't born yet when that saying came about. Nowadays, your ecover tells volumes. Bad cover must mean bad content. Great cover, great content. While you know that's not always the case, the fact is, most people do judge a book by its cover online.

Once again, templates to the rescue. I make all my covers using a program called Web 2.0 Covers which lets me create awesome ecovers in just a few minutes. Here's are a few covers I made with this program... 


 

In closing...

The right tools can save you lots of time and increase your earnings online.

If you'd like to get the bundle of tools I use for all the tasks above and more, come to my new GuruDesignBundle.com site. You'll get everything at deep discount if you order the package within the next 72 hours.

Well, that's it for today's gazette. See ya in a few weeks...

Jim Daniels
JDD Publishing Co.

P.S. Did you want to Make A Living Online? If so, visit my site,  Make A Living Online -- it explains the exact model I used to get started earning my living online - 14 years ago.

 


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