"AT LAST! A hold your hand, connect
the dots way of setting up your own on-line business.
ezWebBusinessBuilder is by far the best program I have ever
bought including the many ebooks I have purchased."
Dennis Elie
Ontario, Canada
In today's issue...
"Getting Website Traffic
and Sales. What Works Best?" by Jim Daniels
If you're like most small
business owners, you have limited time and money for promotion.
With that in mind, here is the one question you must
answer...
Which
ONE traffic/sales
building strategy should you focus the majority
of your efforts on? [Hint: It is one of these top
strategies....]
 
Getting good search engine positioning
Pay Per Click (PPC)
advertising
Setting up a blog and
RSS feed
Starting a viral
article marketing campaign
Utilizing
low-cost traffic exchange networks
Starting an
affiliate program and seeking out JV's
You'll find the correct answer
below this important announcement.
A
quick message from the editor:
 Tired of buying
Internet Business Products then being treated as if you
died?
If you're ready for
personalized, one-on-one assistance through each stage of
growing your business on the web...
Click Here to Hire Jim
Daniels
I've used all of the above
strategies and had different levels of success with each one of
them. And I do think that using each one will help grow your
business. So today I'll speak briefly about each strategy.
Then
I'll share how and why one strategy works FAR better than all
the rest combined.
Getting good search engines ranking works well but is
very difficult. Sure, the free traffic that good ranking can
generate is certainly an attractive lure, but unless you are in
a small niche, you can end up spending endless time and or
money getting your site near the top of the major search engine
results. And what can you do when search engines change their
algorithms and your site drops? Nothing. The fact is, search
engines have nearly all the control when you use this strategy
and relying on search engines for the majority of your traffic
is a mistake.
Setting up and maintaining a Pay Per Click (PPC)
advertising campaign can bring immediate traffic to any website.
But do you have any idea how much money you will need to spend
if you are in a busy niche? Sure, Google Adwords is one of the
best places to BUY traffic on the Internet, but small businesses
need to focus on ways to get traffic without paying for
it!
Setting up a blog and RSS feed is a solid strategy, and
you'll find a myriad of books about "blog and ping" and rss as
the future technology you cannot pass up. But the fact is, they
are not the answer to high traffic and sales. They are merely
technological tools developed for the purpose of distributing
information. These technologies are not the Holy Grail of
marketing, as many have professed.
Starting a viral article marketing campaign is a great
way to get traffic for free. And it is one of my personal
favorites. But let's face it, this strategy can be a lot of
work. Sure, tools such as
ArticleAnnouncer can speed the process and ease the learning
curve, but many business owners simply do not have the time to
dedicate to faithfully writing/acquiring articles and
distributing them to websites and editors on a regular basis.
Utilizing viral traffic networks such as
TrafficSwarm can bring lots of traffic to any site. In fact,
I get literally thousands of visitors a month from TrafficSwarm
so naturally I recommend it to me readers. That's because free
traffic should always be utilized in small business, whenever
possible. But the fact is, traffic from ANY such "traffic
network" is commonly known to convert into sales at a lower
percentage than traffic that comes from sources such as search
engines, articles or personal recommendations.
(More after this important message.)
 "Warning:
Don't Buy Another Marketing Course Until You've Read This
Eye-Opening Report!"
Discover 74 simple yet powerful strategies that million
dollar businesses are using to clobber their competition,
generate massive traffic, win and retain customers in highly
competitive markets...
Click here to read this report now >>
www.StartupRebel.com/freereport
Which leads me to the final
strategy, a strategy that will work forever and works better
than all the previous strategies combined -- if
you know what you're doing...
Starting an affiliate program and seeking out JV partners
is the most effective, longest lasting strategy for growing
traffic and sales at your website.
I've started using this strategy
more and more the past few years and the results have been phenomenal.
(To the tune of more than $250,000 a year in extra
sales!)
One thing I should mention before
explaining
this strategy
is that it will only work if you
have two
key components in place...
1. A product or service of
your own (help
with this step)
2. A website that converts visitors into buyers
(more
help)
And if you have a third component in place,
a follow-up system that steadily grows your opt-in list
(help
with this step) it
can really spike up your profits!
If you do NOT have those components in place yet, print today's issue - you'll need
it after completing those three steps. If you think you are
ready, read on...
Setting up an affiliate
program...
Just a few years ago, you had to
hire a programmer if you wanted an affiliate program of your
own. But thanks to advances in ready-made web based solutions, setting up an affiliate program
is pretty simple these days. In fact, it is as easy as point and
click
That's precisely what I did using
my
webbusinesswizard pro
account to setup my own affiliate program. In fact, I did it all
in a few hours. And you can find dozens more low cost solutions by searching google.com for
affiliate management solutions. The key is to choose a simple
solution that you can get working in a day or two.
When setting up your affiliate
program, consider what percentage you want to pay affiliates. (I
suggest 30% as a minimum in this highly competitive
environment.) Also take time to put together some marketing
tools such as banners, solo emails and sponsor ads for your
affiliate. Oh, and make sure you system follows up with them
regularly to assist them in their efforts.
But the real key
to affiliate program success is to
be
proactive with your affiliate recruitment.
Every week you should contact a dozen or more owners of websites
in niches similar to yours. Spend a little time at their site
and if you like their product or service, tell them you want to
promote it for them.
That's right!
Tell them you want to promote THEIR product?
It's called Synergy.
Dictionary.com defines "synergy" as: "The interaction of two
or more agents or forces so that their combined effect is
greater than the sum of their individual effects"
And that says it all, really.
You should not be out there "pitching" potential
super-affiliates with that tired ol' bit... "I have a new
product and I'll give you X% of the profits if you'll promote
it."
Frankly, webmasters are tiring of those pitches. In fact, I
receive literally dozens of them every week now. I don't have
time to even look at all those offers.
HOWEVER... (And this is the real twist that makes it
effective)
When someone comes to me and says, "Hey Jim, I think I can sell
lots of your product..." then I sit up and take
notice. And that folks, is the #1 job of any JV offer.
So that's what you should be doing in your own efforts.
Of course, at the same time, you will also "introduce" a product
of yours that would fit in well with their niche. Here's a
sample letter you can use to make the first contact...
|
Subject: I'd like to promote
your site Hi {NAME},
My name is {NAME} and I own
{WEBSITE}. I just found your site today and I believe many
of my website visitors would find your {PRODUCT NAME} quite
useful. Would you be interested in a little cross-promoting?
I'm confident I could bring you lots of fresh sales, and
I'll pay you handsomely for any sales you generate of my
product. Of course I'd be happy to send my product to you so
that you can review it first. Just say the word and I'll get
it right out.
Sincerely,
{YOUR NAME}
|
What will result time
and time again is a JV-JV, or double joint venture, where you
promote their product and they promote yours. Synergy. Increased
sales. Call it what you want, it is very effective and
profitable for both parties involved.
Here are a few tips to consider when using this
strategy.
Tip #1: Make sure you have a top-notch product, service
or opportunity to present BEFORE you start using this strategy.
You'll need testimonials in place and you should also be willing
to offer a complimentary review of your offering.
Tip #2: Stick to businesses that are NOT directly
competing with you, but whose offerings are in the same niche.
For example, if your site offers discount search engine
submissions, don't try to hook up with another search engine
submission site. Instead, try domain name registrars, web
hosting companies, or similar sites.
Tip #3: Try to find other businesses whose traffic and
subscriber lists are comparable to yours. A handy tool for
determining this can be found at
alexa.com. Remember, you'll want to show that you can make a
comparable number of sales for them, and then back up that
claim. So don't aim too high, but don't aim too low.
Again, this is a strategy that
will work forever. It is not subject to being blocked by
technology or becoming less effective over time, like many
strategies. So if you are not yet using an affiliate program at
your site, and actively seeking out potential
partners on a regular basis, I suggest you start today.
Well, that's it for today's
gazette.
See ya in a few weeks...
Jim Daniels
-
Creator of
ezWebBusinessBuilder - the world's first View it and Do
It software for profiting from the web. (You won't believe how
easy this makes it.)
Don't Have Your Own Product?
Read This Before You Leave
The past few months I've been receiving some rather large
payments from Matthew Glanfield. I mean some BIG payments. Out
of curiosity I logged into my affiliate account and saw...
Total Commissions:
$7099.66
What's funny is, most of that money was for something I never
even promoted! That's because Matt's program pays lifetime
commissions. It's starting to dawn on me that this guy's sites
really work.
If you are a beginner looking for a way to get started with
affiliate marketing, I can't recommend
Matt's new program enough. (But don't go there unless you
are seriously ready to take action.)
Jim Daniels - BizWeb eGazette
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