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In today's issue...
"How to Write Content for
Your Niche"
by Jim Daniels
S
haring
helpful, original content online is simply the best way to
achieve long-term success in web business. Even if you do not
sell information products, an information-rich website will help
you attract website traffic, and there are lots of ways to
monetize traffic.
But in order to pull it off
correctly, you need to
constantly come up with unique and original content -- not an
easy task. Today I'll show you
a step by step technique to simplify the process.
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For today's
tutorial, I will use the topic of alternative medicine as an
example. Let's say you have a website on this topic. Your
visitors are fed up with "big pharmacy" and want to read about
natural cures and preventatives. The best way to get and keep
lots of interested visitors and subscribers, is to share
fresh, useful content on a regular basis.
Naturally, you'll need a source for
this fresh content.
Believe it or not, you really do not have to go much farther
than the
Google tools. Most people only use the
Google home page to search, but did you know that Google offers
research tools that help you dig deep into any subject and share
what you find? Here are the tools and a step by step strategy
for creating great, original content for your website or
newsletter...
resource you can search by keyword through more than 4500 news
sources. A quick search as I wrote this newsletter showed more than 2,600 news items on the
phrase alternative medicine. To start writing my article on
alternative medicine I'd simply pick my favorite topic and pull
a news quote or two from the piece, crediting the source
properly of course. Next I'll use the rest of the tools below to
wrap some content around the news...
These groups are
made up of folks who like to discuss *your* subject. So now you can go even
farther. Look up your news topic in their groups and you'll see what people are
saying about it. And that's what business is all about -
uncovering and solving
other people's problems! In your article you'll simply share how
people feel. Mention arguments for each side and you'll get your
readers thinking objectively.
Another place to read what other people think about your article
topic is in blogs.
When using this tool, search results include all blogs on
the web, not just those published through Google's Blogger.
You're guaranteed to discover lots of new information about your
niche, that you can share.
Google Scholar helps you find the
most relevant research across the world of scholars
including theses, books, abstracts and articles, academies, universities,
professional societies and other
scholarly organizations. It's always a good idea to include a
few comments from the experts when relevant.
buy books to help
you with your topic, but why do that when you can actually search through the text
of books on any topic! Not too many businesses go this deep, and
this angle can provide research your customers and subscribers
won't find with basic searches.
Here's a clever trick most people do
no know about. Try the following search at google.com (keeping in the punctuation as written):
alternative health +free +filetype:pdf
As of this writing, Google shows about 2 million sites for this query. What you get here
are free downloads in pdf format about your subject. This is information most
other sites in your niche will not think to access. Remember, if
your content is unique and useful, you'll get (and keep!) more
readers.
Putting the finishing
touches on your content
...
While the tools above show you how to gather relevant
information on any topic, you
can't simply copy and use
the content as your own information. You have to put all that
information in your own words. You can use direct quotes if you
credit the person who said it.
I've found that by using those tools your article will take
shape by itself. After all, you are reporting on a newsworthy
topic that interests many people. You are sharing what people
think about the topic. You're telling people what you've learned
from books on the topic and finally, you're telling them what
the experts think about the subject. That's great content anyone
would want to read!
Remember, you do not have to go
through all the steps above, every time you write an article.
Many times you'll find that you have more than enough material
after taking just the first two steps. As long as your topic is
interesting to the niche you are presenting it to, you'll be on
your way to a successful web business.
See ya in a few weeks... Jim
Daniels
JDD Publishing Co.
Well, that's it for today's
gazette.
See ya in a few weeks...
Jim Daniels
-
Creator of
ezWebBusinessBuilder - the world's first View it and Do
It software for profiting from the web.
P.S.
You won't believe how
easy this makes it..
A
closing message from the editor:
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